Anuntis and Anuntis.com

By Segarra, José Antonio / González, Jorge

The Anuntis group published classified advertisement papers in various cities in Spain. In early 2000 the company's managers were weighing up a number of growth options. One issue was how to transfer their business model to the Internet. Another was the proposal to launch umbrella brands for the group's publications. Lastly, they had to decide on an internationalization strategy for Latin America.

Collection: IESE (España)

Ref: M-1120-E

Format: PDF

Number of pages: 20

Publication Date: Mar 21, 2001

Language: English, Spanish

Description

Year: 2000

Geographic Setting: España

Anuntis and Anuntis.com

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Anuntis and Anuntis.com

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Anuntis and Anuntis.com

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