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Doctor Music Networks
Bernal, J.; Palencia, LuisCaso ASN-27-ETecnologías de la informaciónIn November 2000, an Internet start-up has to decide how to manage its advertising policy. One of the main shareholders of the company would prefer to hire a sales force, while the other would prefer to subcontract the operation to a specialized agency. Both have business and self-interested reasons for their choices. The case serves to analyze and weight different criteria and to asses risk in the highly volatile environment of Internet start-up...Desde 8,20 €
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Julio Wais: An NFT Opportunity?
Julio Wais; Palencia, Luis; Toscani, GiulioCaso ASN-98-EIniciativa emprendedora, Tecnologías de la informaciónThe case describes an entrepreneurial opportunity: an IESE MBA student explores whether to launch a collection of NFT (non-fungible tokens) based on 200 of his father's paintings. The case briefly describes what NFTs are, their situation in 2021 and some of the concerns Julio had an entrepreneur.Desde 8,20 €
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The Larsen Company (B): What ChatGPT would do
Velilla, Manuel; Palencia, LuisCaso ASN-101-ETecnologías de la informaciónThe Larsen Company (B) case provides the answer that ChatGPT 4.0 gives to the question posed in the Larsen Company (A) case and to some additional prompts.Desde 5,74 €