Doctor Music Networks
In November 2000, an Internet start-up has to decide how to manage its advertising policy. One of the main shareholders of the company would prefer to hire a sales force, while the other would prefer to subcontract the operation to a specialized agency. Both have business and self-interested reasons for their choices. The case serves to analyze and weight different criteria and to asses risk in the highly volatile environment of Internet start-ups.
Collection: IESE (España)
Ref: ASN-27-E
Format: PDF
Number of pages: 17
Publication Date: Jul 16, 2001
Language: English, Spanish
Description
In November 2000, an Internet start-up has to decide how to manage its advertising policy. One of the main shareholders of the company would prefer to hire a sales force, while the other would prefer to subcontract the operation to a specialized agency. Both have business and self-interested reasons for their choices. The case serves to analyze and weight different criteria and to asses risk in the highly volatile environment of Internet start-ups.
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Year: 2000
Geographic Setting: España
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