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The Entrepreneur's Dilemma: Alibaba, Tencent and Amazon as e-Commerce Platforms
Ning Su; Yulin Fang; Haibin Yang; Yukun Yang; Xin QiuCaso IVEY-9B15E015-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónA nascent women’s apparel online store on Tmall, China's largest business-to-consumer retail platform operated by Alibaba Group, was just beginning to establish itself on the online market utilizing the tools and services provided by Tmall to develop and operate its business. Within four months after the business was launched, Tmall unexpectedly released a new policy which significantly increased the annual service fee and cash deposit for indivi...Desde 8,20 €
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Scrums, Sprints, Spikes and Poker: Agility in a Bulgarian Software Company
Lucia F. Miree; John E. GalletlyCaso IVEY-9B12M007-EDirección estratégica, Liderazgo y Dirección de personas, Tecnologías de la informaciónThis case is about a software development company, Telerik, which was based in Bulgaria and had international offices. The company was founded in 2002 and had become a world leader in user interface (UI) components for Microsoft’s .NET framework. It was still managed by its original four founders and had grown to 400 employees. In 2006, in response to fast growth and to retain its rapid development product process, Telerik adopted agile developme...Desde 8,20 €
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Snapdeal: A Nightmare or a Benefit in Reverse Logistics
Poonam Garg; Rashmi Kumar Aggarwal; Vaibhav GargCaso IVEY-9B16E039-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónIn 2015, Snapdeal, an e-commerce company in India, faced a supply chain situation in reverse logistics. In conforming to the industry trends, the company had a policy on assured product returns, which led to most customers returning to an online merchant for future purchases. However, by the end of 2015, the estimated worth of products returned under the Indian e-commerce platform was $800 million to $1 billion. The rate of returns of online prod...Desde 8,20 €
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Intel Corp. - Bring Your Own Device
V. Joseph Compeau; Nicole R.D. Haggerty; Ramasastry ChandrasekharCaso IVEY-9B13E002-EDirección estratégica, Tecnologías de la informaciónSince early 2009, the information technology (IT) division of a leading manufacturer of semiconductor chips had noticed a growing trend among the company’s 80,000 employees worldwide to bring their own smartphones and storage devices to their individual workstations. Recognizing that Bring Your Own Device (BYOD) was not a passing fad but a growing phenomenon, the company decided in January 2010 to formally implement this initiative. As the compan...Desde 8,20 €
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Mate1.com: Digital Dating Dilemma
Derrick Neufeld; Charles Wasserman; Dharsana Vijayaratnam; Thomas Yuk; Sharon Bir; Deb ElkinkCaso IVEY-9B17E015-EIniciativa emprendedora, Tecnologías de la informaciónIn 2017, a successful online dating company, Mate1.com, based in Montreal, was pursuing a two-year goal of increasing revenue by 50 per cent and net operating margin by 15 per cent. However, its ambitions were being hampered by unavoidably high advertising costs, an inadequate reporting system, and a maturing industry life cycle. Should the firm explore new business models and consider acquiring a competitor—or was it time to divest and sell the ...Desde 8,20 €
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Snapdeal: A Nightmare or a Benefit in Reverse Logistics (Spanish Version)
Poonam Garg; Rashmi Kumar Aggarwal; Vaibhav GargCaso IVEY-9B16ES039Dirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónIn 2015, Snapdeal, an e-commerce company in India, faced a supply chain situation in reverse logistics. In conforming to the industry trends, the company had a policy on assured product returns, which led to most customers returning to an online merchantDesde 8,20 €
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Partners Healthcare System (PHS): Transforming Health Care Services Delivery Through Information Management
Richard M. KesnerCaso IVEY-9B09E023-ETecnologías de la informaciónThis case considers the process of organizational transformation undertaken by Partners Healthcare System (PHS) since the 1990s as their hospital and affiliated ambulatory medical practices have adopted both EMR and CPOE systems. Encompassing a strategic investment in information technologies, wide-spread process change, and the pervasive use of institutional clinical decision support and knowledge management systems, this story has been 15 years...Desde 8,20 €
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DataUnison: The eBay Reseller Strategy
Rebecca A. Grant; Meghan StothersCaso IVEY-9B07E014-EIniciativa emprendedora, Tecnologías de la informaciónIn 2005, e-business was on the rise again, and one of the companies that was doing well was eBay, the most successful online auction website. In addition to generating revenue, transactions on eBay also produced a substantial amount of data about purchases, prices and products. The chief executive officer (CEO) of the 18-month-old company, Advanced Economic Research Systems, Inc. (AERS) analyzed this data for consumers and businesses interested i...Desde 8,20 €
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Tech Talk: Creating a Social Media Strategy
Arpan Kumar Kar; Reema AswaniCaso IVEY-9B17E009-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónTech Talk is an electronic content publishing portal that publishes articles on information and communication technologies. The articles cover specialized areas such as business analytics, e-governance, e-commerce, web technologies, big data analytics, software project management, telecommunication systems, business management theories, service science, e-payments, and Internet marketing. As a growth strategy, the co- founder of Tech Talk wants t...Desde 8,20 €
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Shopster.com
Malcolm Munro; Sid L. HuffCaso IVEY-9B07E005-EDirección estratégica, Gobierno corporativo, Iniciativa emprendedora, Tecnologías de la informaciónShopster.com is a Calgary-based e-business company whose business is to assist other individuals or companies in setting up their own retail transactional websites. Shopster differs significantly from ordinary website developers in that retailers are able to select from a huge inventory of saleable products, through Shopster's network of goods providers. Shopster also provides software tools, and expertise, to allow anyone wishing to create an on...Desde 8,20 €