Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Shopster.com
Malcolm Munro; Sid L. HuffCaso IVEY-9B07E005-EDirección estratégica, Gobierno corporativo, Iniciativa emprendedora, Tecnologías de la informaciónShopster.com is a Calgary-based e-business company whose business is to assist other individuals or companies in setting up their own retail transactional websites. Shopster differs significantly from ordinary website developers in that retailers are able to select from a huge inventory of saleable products, through Shopster's network of goods providers. Shopster also provides software tools, and expertise, to allow anyone wishing to create an on...Desde 8,20 €
-
Mercadona Tech: separar la ducha de la bañera
Villanueva, Julian; Ferrándiz, LuisCaso M-1396Marketing, Servicios y operaciones, Tecnologías de la informaciónEn Mayo de 2022 Mercadona, de la mano de su división de e-commerce, estaba considerando cómo seguir creciendo. Hasta ese momento se había desarrollado lo que era probablemente el único supermercado online rentable en España. El modelo logístico de colmenas estaba operando en tan solo tres ciudades: Valencia, Madrid y Barcelona. Después de seis años había llegado el momento de expandirse a nivel nacional. Mercadona facturaba 510 millones de euros ...Desde 8,20 €
-
Charles Schwab Corp. (A) (Spanish version)
McFarlan, F. Warren; Tempest, NicoleCaso HBS-302S30Tecnologías de la informaciónA look at the industrial restructuring in the brokerage industry made possible by e-commerce. Focuses the student's attention on the decision alternatives facing Charles Schwab, one of the industry leaders in January 1998. In a word, the challenge is "Do they slash prices to meet competition from companies like E-Trade or do they stand still?"Desde 8,20 €
-
epost: Evolving an Online Business
Deborah Compeau; Jane GravillCaso IVEY-9B07E001-ETecnologías de la informaciónThe chief executive officer (CEO) of epost is preparing for a meeting with his successor. Epost, a division of Canada Post, is in a transition and many decisions will need to be made by the successor. With the introduction of the Internet, people are using regular postal services less frequently. Epost was created to generate revenue and to provide customers the ease of paying bills electronically. In 2004, epost acquired its competitor, Webdoxs....Desde 8,20 €
-
Search Engine Optimization (SEO)
Ferrándiz, Luis; Villanueva, Julian; Simarro, Sergio; Fernández-Velilla, RosaNota técnica MN-374-EMarketing, Tecnologías de la informaciónIn the digital world, search engines are shop windows. They are an absolute necessity for giving visibility to a business. A company that does not have a top position in online search results is missing opportunities to sell to, or communicate with, potential customers. And a business that does not appear in search results might as well not exist. Search engine optimization encompasses a range of techniques aimed at improving a website's posi...Desde 8,20 €
-
Harry Rosen: Digitizing Customer Relationships
Vania Sakelaris; Nicole R.D. HaggertyCaso IVEY-W27514-EDirección estratégica, Tecnologías de la informaciónIan Rosen, the recently appointed executive vice-president of Digital and Strategy at Harry Rosen Inc. (Harry Rosen), a successful men’s retail chain founded by Ian’s grandfather in 1954, must decide on a technology solution to support the advancement of his proposed digital strategy for Harry Rosen. The decision-making challenges he is encountering in early 2020 are compounded by the onset of the global pandemic and resulting impacts on the luxu...Desde 8,20 €
-
eBAY Spain and its User Community
Moscoso, Philip; Lago, AlejandroCaso P-1079-EServicios y operaciones, Tecnologías de la informaciónThe case focuses on how eBay gets its user community involved in all its business activities, from strategic decision making to operations. To do this it has developed a number of very sophisticated communication tools. Specifically, the case discusses certain adjustments in the listing fees and sales commissions, and how to improve the detection of fake products.Desde 8,20 €
-
Leading the Digital Transformation
Káganer, Evgeny; Zamora López, Javier; Sieber, Sandra; Rowsell-Jones, Andy; Leonardi, Paul M.; Bailey, Diane E.; Barley, Stephen R.Dossier DOS-18-EDirección estratégica, Liderazgo y Dirección de personas, Tecnologías de la informaciónEquipping managers with the skills and competencies they need to stay not just in the race but one step ahead.Desde 15,00 €
-
Análisis jurídico del teletrabajo en España
Moreno S.; García Fonseca, Ana; Quintanilla, JavierNota técnica DPN-54Liderazgo y Dirección de personas, Tecnologías de la informaciónEste documento tiene por objeto analizar desde un punto de vista jurídico el estado actual del teletrabajo y las cuestiones que suscita este modelo de organización del trabajo.Desde 8,20 €
-
Zinio: "Byting" into a Paper World - Teaching Note
Mitchell, Jordan; Villanueva, Julian; Nueno, José LuisNota del Instructor MT-28-EMarketing, Tecnologías de la informaciónIn mid 2006, executives from Spain's prominent news clipping company, AccesoGroup, are talking about how they can make a recently acquired franchise for Zinio a profitable and viable business in Spain. Zinio is a solution to digitalize print-based media. Its major business in the U.S. is conducted by automatically delivering digital versions of mainstream magazines to subscribers. In looking at the potential of the Zinio software, the team is as...Desde 0,00 €