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Loctek: Digital Transformation to a Cross-Border E-business
Lucas Liang Wang; Qing Dai; Martin LockettCaso IVEY-W27257-EConocimiento y comunicación, Dirección estratégicaOn July 15, 2021, the founder and chief executive officer (CEO) of Loctek Ergonomic Technology Corp. (Loctek), located in Ningbo, China, was reviewing the mid-year financial report of his company. Loctek was a global leader in manufacturing and exporting office furniture—primarily monitor brackets and height-adjustable desks. Figures in the report portrayed the company’s solid growth in the midst of the global pandemic; the contribution from Loct...Desde 8,20 €
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Ye Ji: A Serial Entrepreneur in China
Shaojie Han; Jingqin Su; Liangqi Xu; Lu ChengCaso IVEY-W25838-EConocimiento y comunicación, Iniciativa emprendedoraYe Ji had a dream: to build a unicorn enterprise. Ji, a serial entrepreneur in his forties, had the experience of setting up three businesses as an entrepreneur. From 2010 to 2014, he owned and managed Dalian Lingdong Technology Development Co. Ltd. (Lingdong), which specialized in developing e-commerce systems. From 2014 to 2017, he was the agent for Baidu Waimai’s Dalian operations. In 2017, he set up Flashfood.Shop, a company providing office ...Desde 8,20 €
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Marketing Management
Michael R. PearceNota técnica IVEY-9B08A015-EConocimiento y comunicación, MarketingMarketing improves an organization's performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.Desde 8,20 €
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Scrap It
James A. Erskine; Michael WienerCaso IVEY-9B08C017-EConocimiento y comunicación, Liderazgo y Dirección de personasThe vice-president of operations at Lighting Group Corporation (LGC) was looking over some financial statements at the end of the workday. For the first time he could remember, there were no sales recorded on the daily sales statement. It appeared that the efforts of employees were diverted into a project related to the scrap metal that was a by-product of the manufacturing process. To complicate matters, the son of the company's president and ch...Desde 8,20 €
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College Couriers Inc.
Elizabeth M.A. Grasby; Lindsay BrockCaso IVEY-9B06B010-EConocimiento y comunicación, Contabilidad y controlStudents are asked to assess a potential purchaser's personal goals and skills, as well as: financial feasibility, operating capacity and current promotional strategy to determine if a legal courier company should be purchased. Students are expected to develop detailed cash budgets, evaluate current pricing and promotional strategies, and to make recommendations about financing and the number of employees to hire under different volume assumption...Desde 8,20 €
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Storybook Gardens
Elizabeth M.A. Grasby; Lindsay BrockCaso IVEY-9B06B012-EConocimiento y comunicación, Contabilidad y controlA small family-oriented recreation park owned by the Corporation of the City of London, Ontario, has received $6 million for improvements. Of this amount, $1 million has yet to be spent. Students are asked to (1) analyse the industry and competitive conditions for a family-oriented theme park; (2) organize and analyse survey results; (3) perform a straightforward sub-unit evaluation; (4) perform a vertical analysis; (5) complete two differential ...Desde 8,20 €
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Tutti Matti
Elizabeth M.A. Grasby; Ian Da SilvaCaso IVEY-9B07A004-EConocimiento y comunicación, MarketingThe owner of Tutti Matti, a new restaurant specializing in authentic Tuscan cuisine, opened only four months before the outbreak of Severe Acute Respiratory Syndrome (SARS) in Toronto, Canada. Tutti Matti had a successful first six months, and the early performance was encouraging. However, to continue the restaurant's success and to overcome the added challenges created by SARS, a strong and creative marketing plan was necessary.Desde 8,20 €
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Michael Patterson (B)
Elizabeth M.A. Grasby; David HouseCaso IVEY-9B10C025-EConocimiento y comunicación, Liderazgo y Dirección de personasIn this (B) case to Michael Patterson (A), product # 9B10C024, an engineering technician meets with the new engineering and manufacturing manager. He shares his thoughts about his new immediate supervisor, but the manager believes his comments to be inappropriate and presents the engineering technician with a formal written reprimand. In a time of economic uncertainty, the engineering technician must determine what action, if any, he should take.Desde 5,74 €
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Energy Vending, Inc.
Elizabeth M.A. Grasby; Lindsay BrockCaso IVEY-9B09B007-EConocimiento y comunicación, Contabilidad y controlThe owner of a vending operation located in Windsor, Ontario, must record all financial activities for the fiscal year to determine the company's financial success. The business sold a healthy energy product through more than 300 vending machines located in gyms, malls and educational campuses across Canada. Students are required to record transactions associated with cash, accounts receivable (including write offs, recoveries and bad debts), ret...Desde 8,20 €
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BlewMinds: Leveraging Influencer Communication Strategies - Teaching Note
Puja Agarwal, Neera JainNota del Instructor IVEY-W25337-EConocimiento y comunicación, Dirección estratégicaTeaching note for product W25336.Desde 0,00 €