Storybook Gardens
A small family-oriented recreation park owned by the Corporation of the City of London, Ontario, has received $6 million for improvements. Of this amount, $1 million has yet to be spent. Students are asked to (1) analyse the industry and competitive conditions for a family-oriented theme park; (2) organize and analyse survey results; (3) perform a straightforward sub-unit evaluation; (4) perform a vertical analysis; (5) complete two differential analyses (with varying difficulty); (6) project a statement of earnings; (7) recommend a financing alternative and (8) devise a promotional plan within the constraints of a budget.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B06B012-E
Format: PDF
Number of pages: 18
Publication Date: Feb 26, 2007
Language: English
Review date: Jun 4, 2010
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Description
A small family-oriented recreation park owned by the Corporation of the City of London, Ontario, has received $6 million for improvements. Of this amount, $1 million has yet to be spent. Students are asked to (1) analyse the industry and competitive conditions for a family-oriented theme park; (2) organize and analyse survey results; (3) perform a straightforward sub-unit evaluation; (4) perform a vertical analysis; (5) complete two differential analyses (with varying difficulty); (6) project a statement of earnings; (7) recommend a financing alternative and (8) devise a promotional plan within the constraints of a budget.
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Year: 2002
Geographic Setting: Canada
Industry Setting: Arts, Entertainment, Sports and Recreation;
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