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Comunicar la obra social "la Caixa": Cambiar para preservar lo esencial: el alma no cambia
Calleja, Luis Manuel; Bel Mallén, IgnacioCaso SM-1581Conocimiento y comunicaciónEn este caso se analiza el papel de la comunicación en una entidad centenaria como el Grupo "la Caixa" en el siglo XXI. Se examina su Plan Estratégico 2011-2014, que se sintetiza bajo el lema "Marcar la diferencia" y que se asienta sobre los valores fundacionales de liderazgo, confianza y compromiso social. El giro que ha dado la entidad con este Plan da mayor relevancia que nunca al valor estratégico de la comunicación.Desde 8,20 €
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Huawei: A Silent Chinese Telecom Multinational (Japanese Version)
Zhang, Yingying; Kase, KimioCaso SM-1560-JAConocimiento y comunicación, Gobierno corporativoIn terms of sales, Huawei is the world's fourth-largest maker of network equipment, after Ericsson, Nokia Siemens Networks, and Alcatel-Lucent. It also ranked second in optical networking and third in mobile-network gear in 2008. It is one of the leading global telecommunications solution providers with a revenue of 18.33 billion USD in 2008 and a net income of 1.15 billion USD. Contrary to the typical image of Chinese companies that depicts them...Desde 8,20 €
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Communicating "la Caixa" Welfare Projects: Changing to preserve what is essential: the soul does not change
Calleja, Luis Manuel; Bel Mallén, IgnacioCaso SM-1581-EConocimiento y comunicaciónThis case study examines the role of communication in a century-old institution like the "la Caixa" Group in the 21st century. It considers the 2011 - 2014 Strategic Plan that is summarized under the slogan "Making the difference" and is based on the core values of leadership, trust and social commitment. This plan has changed the direction of the institution, placing more importance than ever on the strategic value of communication.Desde 8,20 €
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Driving Motors Company
Chiner, Alfonso; Tàpies, JosepCaso SM-1572Conocimiento y comunicaciónRicardo es la segunda generación de una familia que tuvo negocios en la primera generación, pero hubo que liquidar o transformar la mayor parte, cuando se hizo cargo de ellos. Ricardo acertó impulsando desde joven y desde cero un negocio de concesionario de automóviles y vehículos industriales, llegando a ser un referente en primeras marcas. Cuando sus dos hijos, Luis y Antonio, se incorporaron a la empresa familiar, elaboraron un protocolo famil...Desde 8,20 €
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Fukushima Daiichi Nuclear Power Station (NPS)
Kase, Kimio; Nonaka, Ikujiro; Independent Investigation CommissioCaso SM-1579-EAnálisis de decisiones, Conocimiento y comunicación, Dirección estratégicaThe questions may largely fall into two categories: (1) Did Japan or PM Kan and his team cope well with the crisis (i.e., questions regarding efficiency and effectiveness)? And, perhaps more importantly, (2) Have lessons been learned that would help Japan prepare for other natural or man-made catastrophes (i.e., questions regarding learning and knowledge-creation)?Desde 8,20 €
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Driving Motors Company
Chiner, Alfonso; Tàpies, JosepCaso SM-1572-EConocimiento y comunicaciónThe first generation of Ricardo's family had been dedicated to business, but when it came time for Ricardo to take over, as a member of the second generation, most of their business interests had to be liquidated or transformed. He got off to a good start when he was young by founding a car dealership and an industrial vehicle business. He built it up from scratch into a reference for leading brands. When his sons Luis and Antonio joined the fami...Desde 8,20 €
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Huawei: A Silent Chinese Telecom Multinational
Zhang, Yingying; Kase, KimioCaso SM-1560-EConocimiento y comunicación, Gobierno corporativoIn terms of sales, Huawei is the world's fourth-largest maker of network equipment, after Ericsson, Nokia Siemens Networks, and Alcatel-Lucent. It also ranked second in optical networking and third in mobile-network gear in 2008. It is one of the leading global telecommunications solution providers with a revenue of 18.33 billion USD in 2008 and a net income of 1.15 billion USD. Contrary to the typical image of Chinese companies that depicts them...Desde 8,20 €
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Driving Motors Company - Nota del instructor
Chiner, Alfonso; Tàpies, JosepNota del Instructor SMT-82Conocimiento y comunicaciónNota del instructor del caso Driving Motors Company SM-1572Desde 0,00 €