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Atlantic Computer: A Bundle of Pricing Options, Teaching Note
Bharadwaj, Neeraj; Gordon, John B.Nota del Instructor HBS-2079-EMarketingTeaching Note to (2078). There is a Pricing Marginal Math tool designed to accompany the case. There is no charge to you to use this online tool with your students--it is included with the purchase of the case. If you wish to review it or provide it to your students use this web address: http://hbsp.harvard.edu/multimedia/flashtools/pricing/index.htmlDesde 0,00 €
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Giant Consumer Products: The Sales Promotion Resource Allocation, Teaching Note
Bharadwaj, Neeraj; Delurgio, Phillip D.Nota del Instructor HBS-4132-EMarketingTeaching Note for 4131.Desde 0,00 €
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Atlantic Computer: A Bundle of Pricing Options
Bharadwaj, Neeraj; Gordon, John B.Caso HBS-2078-EMarketingTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Atlantic Computer, a leading player in tDesde 8,20 €
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Giant Consumer Products: The Sales Promotion Resource Allocation Decision (Brief Case)
Bharadwaj, Neeraj; Delurgio, Phillip D.Caso HBS-4131-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. This case provides students with an opportunity to become familiar with some major strategic issues that firms face when formulating and implementing a sales promotion, including: cannibalization, brand equity erosion, forward-buying, pass-through, and consumer stockpiling. It also provides them an opportuni...Desde 8,20 €