Giant Consumer Products: The Sales Promotion Resource Allocation, Teaching Note

By Bharadwaj, Neeraj / Delurgio, Phillip D.

Marketing

Teaching Note for 4131.

Collection: HBSP (USA)

Ref: HBS-4132-E

Format: PDF

Number of pages: 11

Publication Date: Jun 15, 2009

Language: English

Review date: Apr 17, 2012

Description

Teaching Note for 4131.

Geographic Setting: United States

Industry Setting: Food

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Giant Consumer Products: The Sales Promotion Resource Allocation, Teaching Note

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