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Continental Hope Group
Marquis, Christopher; Li, QiCaso HBS-415050-EMarketingThis case provides an opportunity to examine and discuss how a traditional Chinese private business was launched and developed into a globalizing, multi-industry corporation. It also highlights how second generation entrepreneurs successfully developed an innovative industry model to sustain a green and profitable business, how the company valued, motivated and retained its talent, and how Chinese private enterprise can go global.Desde 8,20 €
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Shaklee Corporation: Corporate Social Responsibility, Teaching Note
Marquis, Christopher; Rangan, V. KasturiNota del Instructor HBS-509061-EMarketingTeaching Note for [509031].Desde 0,00 €
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Shaklee Corporation: Corporate Social Responsibility
Marquis, Christopher; Rangan, V. Kasturi; Comings, AlisonCaso HBS-509031-EMarketingTo maximize their effectiveness, color cases should be printed in color. Having bought Shaklee Corporation from Yamanouchi, Roger Barnett, its owner and CEO, wrestled with the question of how to grow the company and its reputation for environmental sustainability. In addition to preserving the "network marketing" nature of its sales channel (because it creates jobs and entrepreneurs), Barnett wished to take the business model to sub-Saharan Afric...Desde 8,20 €