Continental Hope Group

By Marquis, Christopher / Li, Qi

Marketing

This case provides an opportunity to examine and discuss how a traditional Chinese private business was launched and developed into a globalizing, multi-industry corporation. It also highlights how second generation entrepreneurs successfully developed an innovative industry model to sustain a green and profitable business, how the company valued, motivated and retained its talent, and how Chinese private enterprise can go global.

Collection: HBSP (USA)

Ref: HBS-415050-E

Format: PDF

Number of pages: 22

Publication Date: Feb 5, 2015

Language: English

Description

Year: 1995

Geographic Setting: China

Industry Setting: Construction; Tourism services; Chemicals

Continental Hope Group

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Continental Hope Group

Description

Continental Hope Group

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