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El Celler de Can Roca: Best in the World - Teaching Note
Oliver, Xavier; Sastre Boquet, IsaacNota del Instructor MT-45-EInnovación y cambio, Liderazgo y Dirección de personas, MarketingThis note serves as an instructor's guide to the case study "El Celler de Can Roca: Best in the World" (M 1357 E). The case sets out the monthly schedule of one of the three Roca brothers - the managers of the world-renowned haute cuisine restaurant El Celler de Can Roca. Through this schedule, the case reveals the inner workings of the business: its strategy, structure, positioning, corporate culture, and performance. In many ways, El Celler de ...Desde 0,00 €
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Grupo DKV: realmente interesados en tí
Oliver, Xavier; Sastre Boquet, IsaacCaso M-1343Conocimiento y comunicación, Dirección estratégica, MarketingEl caso describe la estrategia de Dirección por Reputación que el Grupo DKV ha estado utilizando en el mercado español. Esta estrategia de dirección ha ayudado a la compañía a establecer un posicionamiento competitivo único dentro del copado mercado de seguros de salud, consiguiendo las mejores tasas de crecimiento de la industria en los últimos años. Con la ayuda de datos exhaustivos, el caso explica cómo se desarrolló e implementó este estilo d...Desde 8,20 €
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Siemens Employer Branding: Who Owns the Brand (A)
Oliver, Xavier; Sastre Boquet, IsaacCaso M-1368-EInnovación y cambio, Liderazgo y Dirección de personas, MarketingIn 2015, Siemens was facing a recruitment crisis. In an era in which digitization and data science were key in engineering, it found itself competing for talent against the likes of Google, Apple and Microsoft, while being perceived as a much less attractive place to work than those hotshot companies. After carrying out a survey, Siemens discovered that it was seen by nearly all stakeholders as an old-fashioned, unattractive and conservative comp...Desde 8,20 €
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Siemens Employer Branding B: Who Owns the Brand (B)
Oliver, Xavier; Sastre Boquet, IsaacCaso M-1371-EInnovación y cambio, Liderazgo y Dirección de personas, MarketingIn 2015, Siemens was facing a recruitment crisis. In an era where digitalization and data science was key in engineering, it found itself competing for talent with the likes of Google, Apple or Microsoft, while being perceived as a much less attractive place for work than these hotshot companies. Indeed, when performing a survey Siemens discovered that it was seen by nearly all stakeholders as an old-fashioned, unattractive and conservative compa...Desde 5,74 €
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EcoEssence: Creating a sustainable brand in the beauty category
Rosenberg, Mike; de Oca, María; Sastre Boquet, IsaacCaso SM-1762-EDirección estratégica, MarketingIn 2023, the French personal care conglomerate Clément appointed Charlotte Girard as the new brand manager of EcoEssence, a sustainable line of beauty and personal care products. This fledging brand had been launched in 2018, targeting the eco-conscious consumer segment that was willing to pay a premium price for a more natural/ sustainable offer. Girard took over at a critical point if time for EcoEssence. After a troubled arrival to the market...Desde 8,20 €
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DKV Group: Truly Interested in You - Teaching Note
Oliver, Xavier; Sastre Boquet, IsaacNota del Instructor MT-41-EConocimiento y comunicación, Dirección estratégica, MarketingThe case describes the strategy of management through reputation that the DKV Group has been using in the Spanish market. This management strategy has helped the company establish a unique competitive positioning in the crowded health insurance industry and delivered some of the best growth rates in the market during the previous few years. With the help of exhaustive data, the case explains how this management style was developed and implemented...Desde 0,00 €
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DKV Group: Truly Interested in You
Oliver, Xavier; Sastre Boquet, IsaacCaso M-1343-EConocimiento y comunicación, Dirección estratégica, MarketingThe case describes the strategy of management through reputation that the DKV Group has been using in the Spanish market. This management strategy has helped the company establish a unique competitive positioning in the crowded health insurance industry and delivered some of the best growth rates in the market during the previous few years. With the help of exhaustive data, the case explains how this management style was developed and implemented...Desde 8,20 €
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Samia Mazari: Building a Personal Brand - Teaching Note
Oliver, Xavier; Sastre Boquet, IsaacNota del Instructor MT-56-EConocimiento y comunicación, Liderazgo y Dirección de personas, MarketingSamia Mazari, CEO of automotive supplier Frings Auto Parts, is about to leave her post in order to join a larger automotive group. In her 6 years has head of Frings, she's managed to turn the company around while also developing - with the help of the company's corporate communications group - a personal branding and communications strategy. The case takes a look at Samia's career before joining Frings. An accomplished engineer that emigrated fr...Desde 0,00 €
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El Celler de Can Roca: Best in the World
Oliver, Xavier; Sastre Boquet, IsaacCaso M-1357-EInnovación y cambio, Liderazgo y Dirección de personas, MarketingEl Celler de Can Roca is a three-Michelin star restaurant that has been named the best restaurant in the world by several specialist publications and has won several awards. The case sets out the schedule for one month of El Celler operations, showing the multiple activities in which the three Roca brothers - the visible heads and driving forces of the organization - are engaged on a daily basis. The restaurant's unconventional way of operating a...Desde 8,20 €
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Samia Mazari: Building a Personal Brand
Oliver, Xavier; Sastre Boquet, IsaacCaso M-1388-EConocimiento y comunicación, Liderazgo y Dirección de personas, MarketingSamia Mazari, CEO of automotive supplier Frings Auto Parts, is about to leave her post in order to join a larger automotive group. In her 6 years has head of Frings, she's managed to turn the company around while also developing - with the help of the company's corporate communications group - a personal branding and communications strategy. The case takes a look at Samia's career before joining Frings. An accomplished engineer that emigrated fr...Desde 8,20 €