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Lawrence & Mayo Envisioning the Future
Harvinder Singh; Srini R. SrinivasanCaso IVEY-9B15A066-EDirección estratégica, Iniciativa emprendedora, MarketingThe director of marketing for Lawrence & Mayo (L&M) was reviewing the company’s results for the past financial year. Far from encouraging, the results were a reflection of an addition to the company’s existing product portfolio: accessories. L&M was an established name in the field of ophthalmic and optical instruments. The prestigious brand had maintained an exclusive positioning for over 100 years. When L&M launched premium watches under its ex...Desde 8,20 €
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Maruti Suzuki India Limited: Marketing
Sanjeev Prashar; Harvinder Singh; Anshu KatiyarCaso IVEY-9B13A001-EDirección estratégica, MarketingMaruti Suzuki India Limited, India’s largest car manufacturer and the only company in that country to have crossed the 10 million sales mark, was struggling with labour problems in one of its manufacturing units. As a result, it was rapidly losing its market share to competitors and its position as market leader was at stake. The strike not only damaged property at the plant and caused one death and hundreds of injuries, it also heavily impacted ...Desde 8,20 €
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Paytm: Facing a Targeting Dilemma in a Competitive Market - Teaching Note
Harvinder Singh; Bikramjit Rishi; Rahul Batra; Rohith K RNota del Instructor IVEY-W27744-EDirección estratégica, MarketingTeaching note for product W27743.Desde 0,00 €
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To Kill a Tweeting Bird: The Suspension of Twitter Operations in Nigeria - Teaching Note
Harvinder SinghNota del Instructor IVEY-W27321-EDirección estratégica, MarketingTeaching note for product W27320.Desde 0,00 €
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To Kill a Tweeting Bird: The Suspension of Twitter Operations in Nigeria
Harvinder SinghCaso IVEY-W27320-EDirección estratégica, MarketingOn the evening of June 4, 2021, the Nigerian government ordered the suspension of business operations for Twitter in Nigeria, accusing the social media company of spreading misinformation and fake news and allowing activities that could undermine the corporate existence of Nigeria. The suspension caused anger and outrage in Nigeria and sparked reactions around the world. Four months later, on October 1, 2021, the Nigerian government stated that i...Desde 8,20 €
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Paytm: Facing a Targeting Dilemma in a Competitive Market
Harvinder Singh; Bikramjit Rishi; Rahul Batra; Rohith K RCaso IVEY-W27743-EAnálisis de decisiones, MarketingPaytm was India’s first digital wallet service provider. It revolutionized the country’s digital payments landscape, but it was slow to adopt Unified Payments Interface (UPI) payments. The entry of WhatsApp into the digital payments industry on November 6, 2020 intensified the competition in the UPI segment of the market that Google Pay and PhonePe already dominated by focusing on person-to-person (P2P) transactions. With a strong 400-million use...Desde 8,20 €