To Kill a Tweeting Bird: The Suspension of Twitter Operations in Nigeria

Description

On the evening of June 4, 2021, the Nigerian government ordered the suspension of business operations for Twitter in Nigeria, accusing the social media company of spreading misinformation and fake news and allowing activities that could undermine the corporate existence of Nigeria. The suspension caused anger and outrage in Nigeria and sparked reactions around the world. Four months later, on October 1, 2021, the Nigerian government stated that it was ready to revoke suspension if Twitter agreed to certain prescribed conditions. Twitter was keen to resolve the issue and resume operations in Nigeria, but accepting some of the requirements could compromise its core values. Should Twitter agree to the government’s conditions?

Learning Objective

This case study is appropriate for a course on strategic management in undergraduate- and graduate-level programs on business management and international relations. The case study can also be used in courses on social media marketing or international marketing to highlight risks related to social media business operations outside the home country. The case is also suitable for courses on geopolitics or international business. After working through the case and assignment questions, students will be able to

• understand the problems and prospects of operating a social media network in Nigeria;
• analyze the impact of ethnic tensions on the politics and business of a country;
• learn how to resolve conflicts between a social media platform and the country’s government; and
• understand the need to balance the commercial and ethical aspects of doing business.

Related Documents

• To Kill a Tweeting Bird: The Suspension of Twitter Operations in Nigeria - Teaching Note

Keywords

geopolitics Government International business managing conflict Marketing regulations Social media Values