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Helados Carvel - Desarrollo del Mercado de Beijing (Spanish version)
Mark B. Vandenbosch; Tom GleaveCaso IVEY-9A99AS17Dirección estratégica, MarketingEl gerente de desarrollo de negocios de Carvel Asia Limited se encuentra tratando de determinar como incrementar la venta de tortas heladas. Para hacer esto, el necesita desarrollar un completo programa de marketing que incluya decisiones acerca de oferta de productos, precio, distribucion y promocion (las 4Ps en ingles).Desde 8,20 €
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Arts & Crafts
Mark B. Vandenbosch; Nick KuzykCaso IVEY-9B08A011-EIniciativa emprendedora, MarketingThe vice-president of marketing at Arts & Crafts was reflecting on the company's extremely successful year in the music business. New artists had been added to the company's roster, experiments with digital releases and marketing campaigns had been successful, and plenty of international licensing opportunities were emerging. In addition, one of the company's artists, Leslie Feist, had received multiple music awards. On the other hand, the music ...Desde 8,20 €
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The Obama Campaign Strategy
Mark B. Vandenbosch; Dan TolhurstCaso IVEY-9B09A018-EMarketingIn November 2007, Barack Obama, along with his chief strategist and campaign manager, was faced with a Gallup Poll of Democratic Presidential Candidates that indicated among Democratic voters Hillary Clinton held 48 per cent support of voters, compared with Obama's 21 per cent. Pundits and analysts essentially declared the race over; however, the triumvirate was convinced they had devised a perfect campaign strategy to overcome the long odds and ...Desde 8,20 €
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Christie Digital: Maximizing the Digital Cinema Opportunity (C)
Mark B. Vandenbosch; Ken MarkCaso IVEY-9B12A046-EMarketingThis is a supplement to Christie Digital: Maximizing the Digital Cinema Opportunity (A).Desde 5,74 €
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Bolster Electronics: Dealing with Dealer Demands
Michael Taylor; Mark B. VandenboschCaso IVEY-9B12A050-EIniciativa emprendedora, MarketingThis B2B case describes a common situation that arises when channel partners gain success and the perceived balance of power shifts from the supplier to the channel. The manager for Bolster Electronics, one of the largest suppliers in Canada of state-of-the-art industrial video equipment for harsh environments, must consider a request from Vickers Industrial Supplies, a regional dealer, to be upgraded from a dealership to a distributor. Vickers w...Desde 8,20 €
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Alliance Grain Traders Inc.: Moving Up the Value Chain (B)
Mark B. Vandenbosch; Ken MarkCaso IVEY-9B14A043-EDirección estratégica, Iniciativa emprendedora, MarketingSupplement to 9B14A042.Desde 5,74 €
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Christie Digital: Maximizing the Digital Cinema Opportunity (B)
Mark B. Vandenbosch; Ken MarkCaso IVEY-9B12A045-EMarketingThis is a supplement to Christie Digital: Maximizing the Digital Cinema Opportunity (A).Desde 5,74 €
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Christie Digital: Maximizing the Digital Cinema Opportunity (A)
Mark B. Vandenbosch; Ken MarkCaso IVEY-9B12A044-EMarketingThe co-president and co-CEO of Christie Digital, a digital projector firm based in Cypress, California, and Kitchener, Waterloo, is speaking with his counterpart and trying to decide how Christie should tackle the rest of the 65,000-screen theatre market that has not yet converted to digital. The co-president has to consider that Christie is one of three viable competitors in the market and that there is a real risk of rapidly declining margins i...Desde 8,20 €
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Tesco's Virtual Store: From South Korea to the United Kingdom
Mark B. Vandenbosch; Alina NastasoiuCaso IVEY-9B14A010-EDirección estratégica, MarketingAfter the successful launch of their virtual grocery stores in South Korean metro stations, Tesco UK is trying to determine whether the virtual grocery store concept should be launched in their home market. In order to make this decision, Tesco needs to determine the role of the virtual store(s), the location(s) of the store(s) and the product range. At the same time, Tesco needs to compare the Korean and U.K. markets in order to determine whethe...Desde 8,20 €
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Alliance Grain Traders Inc.: Moving Up the Value Chain (A)
Mark B. Vandenbosch; Ken MarkCaso IVEY-9B14A042-EDirección estratégica, Iniciativa emprendedora, MarketingA stock market analyst was reviewing one of his fund’s holdings, Alliance Grain Traders Inc. (AGT). One of the world’s largest traders of pulse crops, AGT was in the midst of entering a new line of business and expanding its non-core operations. On one hand, AGT would have been able to use its dominance in pulse trading as an advantage in expanding up the value chain. On the other hand, it was moving into sectors that were already mature and high...Desde 8,20 €