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Kimpton Hotels — Setting Prices on Priceline (C)
Chris K. Anderson; John G. Wilson; Joel ReadCaso IVEY-9B09E029-EGobierno corporativo, Marketing, Servicios y operacionesThe Kimpton Hotels' area director of revenue management (director) for Washington, D.C. was excited about using Priceline.com to help fill rooms on some of Kimpton's low-demand weekends. He estimated the coming weeks' demand across three rate classes and across three lengths of stay (LOS), and he wanted to make sure he did not use Priceline.com too aggressively by releasing too many rooms onto the site.Desde 5,74 €
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Kimpton Hotels — Setting Prices on Priceline (B)
Chris K. Anderson; John G. Wilson; Joel ReadCaso IVEY-9B09E028-EGobierno corporativo, Marketing, Servicios y operacionesIn June 2008, the Kimpton Hotels' area director of revenue management (director) for Washington, D.C. finished creating a pricing strategy that would determine the optimal posted price for rooms in the Washington, D. C. hotel as well as the number of rooms that should be provided to Priceline.com. He realized there was even more potential to gain revenue by posting more than one price; however, this would add further complexity into the strategy ...Desde 5,74 €
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The University of Wyoming Men’s Basketball Team
John G. Wilson; Craig SorochukCaso IVEY-9B11E034-EGobierno corporativo, MarketingAt the University of Wyoming, home games played by the men’s basketball team generated significant revenues for the athletics department through ticket and concession sales. With the 2009-2010 season ending, it was time to forecast revenues for the upcoming season. Even though ticket prices were already set, providing a revenue forecast was difficult, as the schedule of home games for the 2010-2011 season was not yet known, and both ticket and co...Desde 8,20 €
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Kimpton Hotels - Setting Prices on Priceline (A)
Chris K. Anderson; John G. Wilson; Joel ReadCaso IVEY-9B09E027-EAnálisis de decisiones, Marketing, Servicios y operacionesIn June 2008, the Kimpton Hotels' area director of revenue management (director) for Washington, D.C. was trying to process the most recent customer information report from Priceline.com (Priceline). In an attempt to improve revenues during periods of lowDesde 8,20 €