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Kimpton Hotels — Setting Prices on Priceline (C)

Chris K. Anderson ; John G. Wilson ; Joel Read

Corporate Governance, Marketing, Service and Operations Management

Reference: IVEY-9B09E029-E
Year: 2009
Number of pages: 2
Geographic Setting: United States
Publication Date: Feb 11, 2010
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Accommodation & Food Services;

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Description

The Kimpton Hotels' area director of revenue management (director) for Washington, D.C. was excited about using Priceline.com to help fill rooms on some of Kimpton's low-demand weekends. He estimated the coming weeks' demand across three rate classes and across three lengths of stay (LOS), and he wanted to make sure he did not use Priceline.com too aggressively by releasing too many rooms onto the site.

Keywords

Customer Demand modeling Probabilistic and Statistical Modeling Simulation