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Teksavvy Solutions Incorporated
Kenneth G. Hardy; Eric JanssenCaso IVEY-9B10A028-EIniciativa emprendedora, MarketingThe founder and chief executive officer (CEO) of Teksavvy Solutions Inc. has achieved sales of $18 million in just more than 10 years as an Internet service provider (ISP) across Canada but he must decide whether to distribute his service via cable carriers, telecom carriers or both, or even integrate forward into laying fiber-optic cable in homes and businesses himself. If he invests in last mile connections to homes, he will need a great deal m...Desde 8,20 €
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Kiai Marketing Group
Elizabeth M.A. Grasby; Eric JanssenCaso IVEY-9B10A025-EIniciativa emprendedora, MarketingKiai Marketing Group is a start-up advertising company providing innovative marketing solutions to businesses in London, Ontario. The company’s first undertaking is aimed at reaching the post-secondary student demographic by attaching a business’s advertising to laptop computers by means of a laptop skin. The proprietor needs an overall strategic marketing plan to secure his first client. The proprietor must decide what clients to target, how to ...Desde 8,20 €
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Tokyo Smoke: Building a Retail Cannabis Brand (A)
Eric Janssen; Ramasastry ChandrasekharCaso IVEY-9B19A049-EDirección estratégica, Iniciativa emprendedora, MarketingIn 2016 (A case), the founder of Tokyo Smoke, a cannabis retailing enterprise based in Toronto, needed to attract investors. The former Google Inc. employee had taken advantage of public policy changes in Canada and was modelling his retail business on StDesde 8,20 €
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Tokyo Smoke: Building a Retail Cannabis Brand (B)
Eric Janssen; Ramasastry ChandrasekharCaso IVEY-9B19A050-EMarketingIn 2016 (A case), the founder of Tokyo Smoke, a cannabis retailing enterprise based in Toronto, needed to attract investors. The former Google Inc. employee had taken advantage of public policy changes in Canada and was modelling his retail business on StDesde 5,74 €
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LinkedIn: Selling Zoom on a Digital Marketing Strategy
Kirk Kristofferson; Eric JanssenCaso IVEY-W25153-EIniciativa emprendedora, MarketingIt was March 2020 and a newly hired account executive at LinkedIn Corporation (LinkedIn) was keen to close his first major deal. His job was to help marketing teams acquire new customers and grow their businesses by leveraging the LinkedIn Ad network. HeDesde 8,20 €
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Tokyo Smoke: Building a Retail Cannabis Brand (A) and (B) - Teaching Note
Eric Janssen; Ramasastry ChandrasekharNota del Instructor IVEY-8B19A049-EMarketingTeaching note for products 9B19A049 and 9B19A050.Desde 0,00 €