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    LinkedIn: Selling Zoom on a Digital Marketing Strategy

    Kirk Kristofferson ; Eric Janssen

    • Reference: IVEY-W25153-E

    • Year: 2020

    • Number of pages: 13

    • Geographic Setting: Canada

    • Publication Date: Dec 22, 2021

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

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    Description

    It was March 2020 and a newly hired account executive at LinkedIn Corporation (LinkedIn) was keen to close his first major deal. His job was to help marketing teams acquire new customers and grow their businesses by leveraging the LinkedIn Ad network. He

    Learning Objective

    This case is designed for a marketing or sales course and can be taught at the undergraduate, graduate, and executive levels. The case illustrates the challenges and pressures associated with executing a complex sale in a high-stakes environment. It can b

    Keywords

    Advertising Digital marketing Sales