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Case

LinkedIn: Selling Zoom on a Digital Marketing Strategy

By Kirk Kristofferson / Eric Janssen

It was March 2020 and a newly hired account executive at LinkedIn Corporation (LinkedIn) was keen to close his first major deal. His job was to help marketing teams acquire new customers and grow their businesses by leveraging the LinkedIn Ad network. He

Collection: Ivey Business School (Canada)

Ref: IVEY-W25153-E

Format: PDF

Number of pages: 13

Publication Date: Dec 22, 2021

Language: English

Description

Year: 2020

Geographic Setting: Canada

Learning Objective

This case is designed for a marketing or sales course and can be taught at the undergraduate, graduate, and executive levels. The case illustrates the challenges and pressures associated with executing a complex sale in a high-stakes environment. It can b

LinkedIn: Selling Zoom on a Digital Marketing Strategy

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LinkedIn: Selling Zoom on a Digital Marketing Strategy

Description

Learning Objective

LinkedIn: Selling Zoom on a Digital Marketing Strategy

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