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A Couple of Squares: E-Commerce Opportunities for Growth (B)
Dante Pirouz; Raymond Pirouz; Dina Ribbink; Emily Chen-BendleCaso IVEY-9B13A005-EIniciativa emprendedora, MarketingA small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case 9B13A004, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of th...Desde 5,74 €
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A Couple of Squares: Pricing for the Future (A)
Dante Pirouz; Raymond Pirouz; Dina Ribbink; Emily Chen-BendleCaso IVEY-9B13A004-EIniciativa emprendedora, MarketingIn 2012, small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case 9B13A005, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia element...Desde 8,20 €
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Target Canada
Dante Pirouz; Steven (Sang Kil) HongCaso IVEY-9B14A059-EDirección estratégica, MarketingIn 2013, Target Corporation, the fourth-largest retailer in the United States, launched its first international expansion by opening 125 stores in Canada. Senior executives expected that Target Canada stores would generate $1 billion in annual revenue. However, by late 2013, after losses of more than $900 million, it became obvious that the Canadian expansion had failed. As a result of the stores’ underperformance, Target has appointed a new pres...Desde 8,20 €
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Lululemon Athletica Inc.
Dante Pirouz; Kelly Huang (Arman)Caso IVEY-9B14A034-EIniciativa emprendedora, MarketingNear the end of November 2013, Lululemon Athletica (Lululemon) became the subject of a viral firestorm after a series of negative events seriously ruptured the company's reputation. The company found itself facing its worst quality control problem to date, with a recall of 17 per cent of its Luon pants due to issues with sheerness. In addition, the company’s chief executive officer had stepped down. Was Lululemon destined to follow Blackberry as ...Desde 8,20 €
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Cargill India Pvt.Ltd.
Dante Pirouz; Ramasastry ChandrasekharCaso IVEY-9B13A022-EDirección estratégica, MarketingCargill Inc., a U.S.-based multinational company, is known for its skills in business-to-business (B2B) marketing. It processes food products and markets them in bulk to large institutional buyers with whom it has a strong customer orientation. However, the head of the refined edible oils business at Cargill India, the company’s fully owned subsidiary, is facing a problem with the parent company's value proposition around B2B. While developing th...Desde 8,20 €
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Salesbrain LLC - B2B Communications
Dante Pirouz; Ramasastry ChandrasekharCaso IVEY-9B12A005-EDirección estratégica, Iniciativa emprendedora, MarketingIn May 2010, the “chief pain officer” of SalesBrain, a neuroscience-based marketing research and coaching company located in California, has been approached for advice by the marketing head of Digital Technology International (DTI), a Utah-based provider of technology solutions for the global publishing industry. DTI has been struggling with communicating the core value proposition of its offerings to customers, including leading newspaper publis...Desde 8,20 €
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Porsche: Harnessing Social Media
Dante Pirouz; Ken MarkCaso IVEY-9B14A060-EMarketingThe marketing director of an advertising agency is considering marketing options to present to Porsche Canada. The goal is to generate sales of Porsche vehicles in Canada by using social media to highlight the fact that Porsches can be driven in winter conditions. The objective of this program, which includes a variety of social media tools and messages, augments Porsche Car Canada’s traditional marketing campaign of billboards, event sponsorship...Desde 8,20 €
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Sony PS4: Winning the Gaming War
Dante Pirouz; Vibusaran VimalathasanCaso IVEY-9B14A048-EDirección estratégica, MarketingSony has become one of the most successful innovators of technology. Recently, however, the company’s significant setbacks have led analysts and investors to question its long-term viability. Sony’s PlayStation 4 was launched in the North American market in 2013, to be followed by releases in the United Kingdom and Japan. After experiencing high sales and profits from the PlayStation 4’s two precursors, Sony anticipates the new release will also ...Desde 8,20 €
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Beyond Meat: Changing Consumers' Meat Preference - Teaching Note
Dante Pirouz; Karam Putros; Vibusaran VimalathasanNota del Instructor IVEY-8B15A008-EMarketingTeaching note for product 9B15A008.Desde 0,00 €
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Porsche Canada: Selling Winter Driving
Dante Pirouz; Ken MarkCaso IVEY-9B11A021-EMarketingPorsche Canada wants to encourage its Canadian customers to drive their cars in winter. The goal is increased sales of cars (by consumers unwilling to buy a Porsche only for summer driving) and winter accessories such as snow tires. This is a three-fold challenge because Canadians generally believe that luxury vehicles should not be driven in winter due to ice and salt; that sports cars generally perform poorly in winter conditions; and that it i...Desde 8,20 €