A Couple of Squares: Pricing for the Future (A)
In 2012, small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case 9B13A005, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of the case 7B13A004 will add to the richness of the conversation. (A higher price applies to this case due to color exhibits.)
Collection: Ivey Business School (Canada)
Ref: IVEY-9B13A004-E
Format: PDF
Number of pages: 14
Publication Date: Mar 14, 2013
Language: English
Review date: Mar 21, 2013
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Description
In 2012, small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case 9B13A005, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of the case 7B13A004 will add to the richness of the conversation. (A higher price applies to this case due to color exhibits.)
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Year: 2012
Geographic Setting: Canada
Industry Setting: Manufacturing;
Learning Objective
·To teach fundamental pricing concepts, including margin, markup and the impact of cost structure on pricing. ·To demonstrate the interplay between marketing and operations, with a possible opportunity for a marketing professor and an operations professor to co-teach the case. ·To investigate the implications surrounding pricing within a small, entrepreneurial business environment.
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"A Couple of Squares: Pricing for the Future (A)"
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