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Boeing 737 (C)
Samila, Sampsa; Wehrheim, David; Biquez Talayero, Jesús; Baeza, AntoniaCaso SM-1729-EDirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Gobierno corporativo, Innovación y cambioThese cases describe how Boeing handled the situation of their 737 airplane. Designed in the 1960s, it was difficult to update with current engines in the 2010s. Faced with high competitive pressure, Boeing opted for shortcuts and created the 737Max, which had two accidents and was grounded worldwide.Desde 5,74 €
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Boeing 737 (A): Developing The Best-Selling Airplanes of Tomorrow
Samila, Sampsa; Wehrheim, David; Biquez Talayero, Jesús; Baeza, AntoniaCaso SM-1727-EDirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Gobierno corporativo, Innovación y cambioThese cases describe how Boeing handled the situation of their 737 airplane. Designed in the 1960s, it was difficult to update with current engines in the 2010s. Faced with high competitive pressure, Boeing opted for shortcuts and created the 737Max, which had two accidents and was grounded worldwide.Desde 8,20 €
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Uber: The Future of Mobility
Samila, Sampsa; Wehrheim, David; Biquez Talayero, JesúsCaso SM-1721-EDirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedora, Innovación y cambioThis case describes the evolution of Uber and its situation at the time of its IPO in the spring of 2019. This case allows a rich discussion of platform economics and, in particular, about multihoming and switching costs on both sides, pointing towards severe limits on the potential profitability of the model. Furthermore, there is material for discussion on how the regulation of the relationship with drivers, as well as the emergence of autonomo...Desde 8,20 €
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Boeing 737 (B)
Samila, Sampsa; Wehrheim, David; Biquez Talayero, Jesús; Baeza, AntoniaCaso SM-1728-EDirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Gobierno corporativo, Innovación y cambioThese cases describe how Boeing handled the situation of their 737 airplane. Designed in the 1960s, it was difficult to update with current engines in the 2010s. Faced with high competitive pressure, Boeing opted for shortcuts and created the 737Max, which had two accidents and was grounded worldwide.Desde 5,74 €
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OpenAI and the Large Language Model Market
Samila, Sampsa; Berrone, PascualCaso SM-1742-EDirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Innovación y cambioThis case study centers on Sam Altman, the CEO of OpenAI, as he faces critical decisions regarding the company's future direction in the rapidly growing large language model (LLM) market. With the success of GPT-4, OpenAI became a prominent player in the industry, and Altman must develop a comprehensive strategy to maintain this position while navigating a complex array of challenges. The case explores key issues such as competitive dynamics, fos...Desde 8,20 €
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OpenAI and the Large Language Model Market - Teaching Note
Samila, Sampsa; Berrone, Pascual; Sastre Boquet, IsaacNota del Instructor SMT-144-EDirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Innovación y cambioThe case study centered on Sam Altman, the CEO of OpenAI, as he faced critical decisions regarding the company's future direction in the rapidly growing large language model (LLM) market. With the success of GPT-4, OpenAI became a prominent player in the industry, and Altman had to develop a comprehensive strategy to maintain this position while navigating a complex array of challenges. The case explored key issues such as competitive dynamics, f...Desde 0,00 €