Skip to the beginning of the images gallery

Uber: The Future of Mobility

Samila, Sampsa ; Wehrheim, David ; Biquez Talayero, Jesús

Business Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and Change, Strategy

Reference: SM-1721-E
Year: 2019
Number of pages: 29
Geographic Setting: Estados Unidos
Publication Date: Mar 8, 2022
Source: IESE (España)
Type of Document: Case

Grouped product items
Format	Language	Reference	Use	Qty	Price	Preview
pdf	English	SM-1721-E			As low as €8.20	Preview

You already have a subscription

To order please contact the person in charge of academic purchases in your university.

You'll be able to order once your profile has been validated.

Description

This case describes the evolution of Uber and its situation at the time of its IPO in the spring of 2019. This case allows a rich discussion of platform economics and, in particular, about multihoming and switching costs on both sides, pointing towards severe limits on the potential profitability of the model. Furthermore, there is material for discussion on how the regulation of the relationship with drivers, as well as the emergence of autonomous vehicles, would change the economics.

Keywords

AI Artificial intelligence Dara Khosrowshahi Network effects Platforms regulation ride hailing taxi Uber