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Uber: The Future of Mobility

This case describes the evolution of Uber and its situation at the time of its IPO in the spring of 2019. This case allows a rich discussion of platform economics and, in particular, about multihoming and switching costs on both sides, pointing towards severe limits on the potential profitability of the model. Furthermore, there is material for discussion on how the regulation of the relationship with drivers, as well as the emergence of autonomous vehicles, would change the economics.

Collection: IESE (España)
Ref: SM-1721-E
Format: PDF
Number of pages: 29
Publication Date: Mar 8, 2022
Language: English, Spanish

Description

This case describes the evolution of Uber and its situation at the time of its IPO in the spring of 2019. This case allows a rich discussion of platform economics and, in particular, about multihoming and switching costs on both sides, pointing towards severe limits on the potential profitability of the model. Furthermore, there is material for discussion on how the regulation of the relationship with drivers, as well as the emergence of autonomous vehicles, would change the economics.
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Year: 2019
Geographic Setting: Estados Unidos

Uber: The Future of Mobility

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"Uber: The Future of Mobility"