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Now Everybody Can Fly: AirAsia - Teaching Note
Wang, Daxue; Ricart, Joan EnricNota del Instructor DGT-41-EÉtica empresarial y Responsabilidad Social Corporativa, Gobierno corporativoThe teaching note for the case DG-1485-E. The case tells how AirAsia, a Malaysian company, has transformed into a respectable low-cost airline through its well-defined business model, among other factors. The recent emergence of low-cost airlines in Asia has shaken the industry and incumbents are forced to respond, unavoidably leading to intense competition. Not surprisingly, the Asian political and business environments gave birth to unique grow...Desde 0,00 €
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Now Everybody Can Fly: AirAsia
Wang, Daxue; Ricart, Joan EnricCaso DG-1485-EÉtica empresarial y Responsabilidad Social Corporativa, Gobierno corporativoThis case details how AirAsia, a Malaysian airline, was transformed into a successful low-cost airline through its well-defined business model. The emergence of low-cost airlines in Asia led to increasingly intense competition in the industry. By forming joint ventures across Asia, AirAsia is trying to gain advantages with its Pan-Asia plan. With such a plan, the low-cost carrier would obviously face the risk of overexpansion. This case study exp...Desde 8,20 €