Now Everybody Can Fly: AirAsia
This case details how AirAsia, a Malaysian airline, was transformed into a successful low-cost airline through its well-defined business model. The emergence of low-cost airlines in Asia led to increasingly intense competition in the industry. By forming joint ventures across Asia, AirAsia is trying to gain advantages with its Pan-Asia plan. With such a plan, the low-cost carrier would obviously face the risk of overexpansion. This case study explores AirAsia's business model, competitive advantages, and expansion strategy.
Collection: IESE (España)
Ref: DG-1485-E
Format: PDF
Number of pages: 25
Publication Date: Nov 8, 2005
Language: English, Spanish
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Description
This case details how AirAsia, a Malaysian airline, was transformed into a successful low-cost airline through its well-defined business model. The emergence of low-cost airlines in Asia led to increasingly intense competition in the industry. By forming joint ventures across Asia, AirAsia is trying to gain advantages with its Pan-Asia plan. With such a plan, the low-cost carrier would obviously face the risk of overexpansion. This case study explores AirAsia's business model, competitive advantages, and expansion strategy.
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Year: 2004
Geographic Setting: Asia
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