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Chick-fil-A: Sandwiches and cultural wars (A)
de la Cierva, Yago; Notario, EduardoCaso DPO-735-EConocimiento y comunicación, Dirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasThe American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?Desde 8,20 €
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Where does the Balance Lie (A)
Alumno; Ribera, AlbertoCaso DPO-178-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasA manager who works for a family business in London and lives in Paris receives a job offer to go back to the company he used to work for in Paris. Accepting this offer would mean being closer to his wife and children. On the other hand it would imply a lower salary, less responsibility and status and less visibility.Desde 8,20 €
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Building a 'Grand' Style: The John F. Kennedy's Experience
Leggett, Brian O'Connor; Salvia, A.Caso DPO-103-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasThe Kennedy case is about how someone who was uneasy speaking in public became one of the best-remembered political orators of the 20th century. Kennedy worked hard to develop his oratorical abilities, while learning to turn controversy to advantage and polishing his networking skills. The case also deals with the advent of TV debates and audience management. Finally, it looks at examples of Kennedy's grand style: his inaugural address and his Be...Desde 8,20 €
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Teaming: Uniting many for very little to accomplish a lot
Lucea, Jaime; Ribera, AlbertoCaso DPO-291-EÉtica empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedora, Liderazgo y Dirección de personasFollowing the birth of a daughter with a severe disability, Jil van Eyle decides to go from being an executive who is obsessed with money and success to devoting his life to the promotion of a micro-grants initiative in support of charitable causes - and thus Teaming is created. He is eventually able to turn his dream into a profession and expand the initiative through an online platform with the support of Grupo Intercom, Everis and Banca Cívica...Desde 8,20 €
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Marco Aldany: The Beauty of Our Business (C)
Martín, María; Martín, Pilar; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCaso DPO-162-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasThe case presents in this section how the Spanish fund MCH acquires Marco Aldany with an eye on the company's stock. The investment firm wants to turn the country's leading hairdressers into a multibrand beauty and cosmetics group which triples its size in five years via the acquisition of rival companies before going public. Another strategy issue is the company's internationalization. The plan is to take the company international by sending the...Desde 5,74 €
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Keeping a Job (A)
Juncadella J.; Ribera, AlbertoCaso DPO-68-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasDuring his three years with an IT multinational in Barcelona, Javier faced some very difficult situations as he battled to get his short-term contract renewed at ever shorter intervals. In 2002, despite the promises made to the young employees who had joined two years earlier, the company decided to gradually cut back its temporary workforce. Javier had always been a loyal employee and had met - or exceeded - his targets in every project he had b...Desde 8,20 €
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The Dragonfly Project
Giacomini, Aurélia; Serra Parri, Fernando; De la Cierva Álvarez de Sotomayor, Santiago CarlosCaso DPO-783-EConocimiento y comunicación, Ética empresarial y Responsabilidad Social Corporativa, Tecnologías de la informaciónIn 2010, Google decided to suspend the version of its search engine that was operating in China, due to accusations of collusion with an authoritarian government, which censored searches based on ideological and political criteria. Eight years later, the American company - which had changed its name to Alphabet - began secret negotiations with the Chinese government, to return with a government-approved version known as the "Dragonfly Project." ...Desde 8,20 €
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The Dragonfly Project: Team G: The Chinese Embassy to the United States
Giacomini, Aurélia; Serra Parri, Fernando; de la Cierva, YagoCaso DPO-793-EConocimiento y comunicación, Ética empresarial y Responsabilidad Social Corporativa, Tecnologías de la informaciónIn 2010, Google decided to suspend the version of its search engine that was operating in China, due to accusations of collusion with an authoritarian government, which censored searches based on ideological and political criteria. Eight years later, the American company - which had changed its name to Alphabet - began secret negotiations with the Chinese government, to return with a government-approved version known as the "Dragonfly Project." ...Desde 8,20 €
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Marco Aldany: The Beauty of Our Business (A)
Martín, María; Martín, Pilar; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCaso DPO-160-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasThis case focuses on analyzing-based on the real-life experience of a fast-growing Spanish hair and beauty company-an example of best practices in the integration of immigrant workers in Spanish companies. Marco Aldany's track record and experience is the backdrop for analyzing the problems it has faced in terms of the various selection methods it has used and how it is dealing with the integration of immigrant workers.Desde 8,20 €
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Soft Power and Personal Magnetism: Brendan Bracken
Leggett, Brian O'ConnorCaso DPO-136-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personas: If one has professional credibility and is charming and articulate, does personal credibility, in so far as one's private life is concerned, really matter in the long run? This case is not only about the balance between professional and personal credibility; it also covers the importance of perception in the communication process. The world has known many great survivors and certainly our protagonist in this case, Brendan Bracken, was one of th...Desde 8,20 €