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Case

Chick-fil-A: Sandwiches and cultural wars (A)

By de la Cierva, Yago / Notario, Eduardo

Knowledge and Communication Business Ethics and Corporate Social Responsibility Leadership and People Management

The American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?

Collection: IESE (España)

Ref: DPO-735-E

Format: PDF

Number of pages: 21

Publication Date: Mar 16, 2021

Language: English, Spanish

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Description

Geographic Setting: Estados Unidos

Learning Objective

Discussion will focus on three elements: 1) Business purpose, non-market strategy and social trends; 2) Pros and cons of CEO activism, and its boundaries; 3) Corporate Communications best practices.

Chick-fil-A: Sandwiches and cultural wars (A)

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Chick-fil-A: Sandwiches and cultural wars (A)

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Chick-fil-A: Sandwiches and cultural wars (A)

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