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Chick-fil-A: Sandwiches and cultural wars (A)
Business Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People Management, Strategy
English , Spanish
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Reference: DPO-735-E
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Number of pages: 21
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Geographic Setting: Estados Unidos
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Publication Date: Mar 16, 2021
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Source: IESE (España)
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Type of Document: Case
Description
The American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?
Learning Objective
Discussion will focus on three elements:
1) Business purpose, non-market strategy and social trends;
2) Pros and cons of CEO activism, and its boundaries;
3) Corporate Communications best practices.