Chick-fil-A: Sandwiches and cultural wars (A)

  • Reference: DPO-735-E

  • Number of pages: 21

  • Geographic Setting: Estados Unidos

  • Publication Date: Mar 16, 2021

  • Source: IESE (España)

  • Type of Document: Case

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Description

The American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?

Learning Objective

Discussion will focus on three elements: 1) Business purpose, non-market strategy and social trends; 2) Pros and cons of CEO activism, and its boundaries; 3) Corporate Communications best practices.

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Keywords

corporate communication Crisis management Non market strategy purpose