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EasyLife: Developing a Regional E-Commerce Platform
Miao Cui; Xin Li; Yan Zhao; Sitara Aziz; Yupan Guo; Linhai GuoCaso IVEY-9B17M032-EDirección estratégica, Iniciativa emprendedoraAfter several years of effort, Dalian Zhongding Information Co. (DZI) had become the leading prepaid card distributor in Liaoning Province. When government regulations and the rise of online third-party payment options sent the prepaid card business into decline, DZI transformed itself into an online intermediary by building a regional e-commerce platform offering fast home delivery, mainly of supermarket products. Despite its marketing efforts, ...Desde 8,20 €
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Supor: How to Resolve Channel Conflict
Miao Cui; Yiwei Du; Jingqin Su; Sitara Aziz; Yi HuCaso IVEY-9B16M161-EDirección estratégica, Iniciativa emprendedoraIn 2007, the chairman of Supor Group led the company in a new venture in the sanitary ware industry. Supor Group was the first listed company in the Chinese cookware market, and Supor Sanitary Ware Co., Ltd. (Supor) was Supor Group’s most important industry. Supor established three production bases in Zhejiang and Shenyang, China. Its marketing channels included brand agents and direct-sale stores. The company also opened an online flagship store...Desde 8,20 €
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Handu Group: Continued Growth through Business Model Innovation
Di Cai; Mingyong Yu; Mingyu Li; Miao CuiCaso IVEY-9B18M150-EDirección estratégica, Iniciativa emprendedoraHandu Group was an online fast fashion apparel brand established in 2006 with headquarters in Jinan, China. The company had successfully adjusted its business models since 2006, transitioning from an unknown seller on the shopping website Taobao into a leDesde 8,20 €
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Jiemo Net: How to Position a Profit Model
Miao Cui; Yupan Guo; Yan Zhao; Sitara Aziz; Tuo Li; Xin LiCaso IVEY-9B17M021-EDirección estratégica, Iniciativa emprendedoraJiemo.net (Jiemo), an Internet-based study-abroad consultant agency headquartered in Dalian, China, began in 2010 by providing application support to customers who wished to apply to study abroad. In 2014, the company discovered that profit existed in providing services to students once they had been accepted to study abroad. Jiemo changed its traditional pricing model, used social media marketing, and collaborated with other agencies to establis...Desde 8,20 €
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Xiaomi: Entering International Markets
Miao Cui; Yan Zhao; Sitara Aziz; Mimi XiaoCaso IVEY-9B17M045-EDirección estratégica, Iniciativa emprendedoraAfter recognizing numerous opportunities in the global market, Xiaomi Technology Corporation Ltd. (Xiaomi), based in Beijing, charted its overseas market strategy in 2013. However, opportunities came with challenges, and during the internationalization process, Xiaomi encountered many problems. By 2016, after three years of hard work, Xiaomi had gained more experience than profits. Compared with Xiaomi’s domestic success, Xiaomi’s internationaliz...Desde 8,20 €
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CredEx Fintech: Managing Dual Business Models
Miao Cui; Xiaoxue Zhou; Qianjin Fang; Ziyi Wang; Xia TangCaso IVEY-9B20M105-EDirección estratégica, Iniciativa emprendedoraLaunched in 2010, CredEx Fintech Co. Ltd. (CredEx) operated until 2017 as a mobile credit platform, connecting lenders and borrowers in the Chinese small- and microcredit market. In 2017, the Chinese government introduced a regulation to address misconducDesde 8,20 €
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Dami Technology Co. Ltd.: A Smart Kitchen Ecosystem
Miao Cui; Mimi Xiao; Yan Liu; Yuying Yang; Jian YangCaso IVEY-9B18M193-EDirección estratégica, Iniciativa emprendedoraIn December 2017, during the celebrations of the third anniversary of his company, the founder and president of Dami Technology Co. Ltd. (Dami) reflected on the success of his entrepreneurship efforts since 2014. Using mobile Internet, Internet of things,Desde 8,20 €
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Four Seasons Minghu: Organizational Resilience and the Path to Recovery
Miao Cui; Xiaoxue Zhou; Di Cai; Bing Liu; Shaobo LiCaso IVEY-9B20M063-EDirección estratégica, Iniciativa emprendedoraBefore 2013, Shandong Four Seasons Minghu Hotel Co. Ltd. was a high-end restaurant and food service company. In December 2012, the Chinese government implemented the Eight-Point Regulation that prohibited government officials from indulging in luxury banquets and high-end meals. The new government policy had a negative effect on many companies across the high-end food service industry, whose customer base consisted mainly of government officials....Desde 8,20 €