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Case

Handu Group: Continued Growth through Business Model Innovation

By Di Cai / Mingyong Yu / Mingyu Li / Miao Cui

Entrepreneurship

Handu Group was an online fast fashion apparel brand established in 2006 with headquarters in Jinan, China. The company had successfully adjusted its business models since 2006, transitioning from an unknown seller on the shopping website Taobao into a le

Collection: Ivey Business School (Canada)

Ref: IVEY-9B18M150-E

Format: PDF

Number of pages: 10

Publication Date: Oct 5, 2018

Language: English

Review date: Nov 4, 2021

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Description

Year: 2015

Geographic Setting: China

Industry Setting: Retail Trade;

Learning Objective

The case is suitable for graduate-level courses on strategic management and in modules dealing with the fashion industry or e-commerce. The case will familiarize students with the Chinese online fast fashion clothing industry and the development of a succ

Handu Group: Continued Growth through Business Model Innovation

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Handu Group: Continued Growth through Business Model Innovation

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Handu Group: Continued Growth through Business Model Innovation

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