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OYO: Global Expansion
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B19M123-EDirección estratégica, Iniciativa emprendedoraBetween 2016 and 2019, the India-based budget hotel start-up Oravel Stays Private Limited (OYO) expanded into nine countries, including the United Kingdom and the United States. However, OYO faced several crises in its home country: contracted hoteliers oDesde 8,20 €
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DoorDash: In Search of Profitability - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaNota del Instructor IVEY-8B21M039-EDirección estratégica, Iniciativa emprendedoraTeaching note for product 9B21M039.Desde 0,00 €
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Vazirani Shul: India's First Electric Hypercar
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B19A033-EDirección estratégica, Iniciativa emprendedora, MarketingVazirani Automotive Pvt. Ltd. debuted its first electric hypercar, the Vazirani Shul, in July 2018 at the Goodwood Festival of Speed in West Sussex, England. The Shul was promoted as the first electric hypercar from India; however, although the company waDesde 8,20 €
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Value Innovation By Chobani
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B16M180-EDirección estratégica, Iniciativa emprendedoraFounded in 2005, Greek yogourt maker Chobani used value innovation to become the number one yogourt brand in the United States by 2011. However, due to some internal problems such as a lack of seasoned professionals and financial resources, and external factors such as competition and decline in demand, Chobani lost its market share to competitors starting in early 2013. With help from a private venture firm, Chobani took several steps to turn th...Desde 8,20 €
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Kanopy LLC: Growth Challenges of an Educational Video Streaming Company
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B20A078-EIniciativa emprendedora, MarketingKanopy LLC (Kanopy) was a video streaming platform that hosted independent and documentary films for educative purposes. Founded in 2008, Kanopy had rapidly expanded to several countries. By 2017, it had more than 3,000 college libraries and several publiDesde 8,20 €
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Blue Apron: Disruption in the U.S. Food Industry
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B18M093-EDirección estratégica, Iniciativa emprendedoraIn late 2017, the newly appointed chief executive officer of Blue Apron, a pioneer in the subscription-based meal kit delivery service in the United States, faced several operational and revenue growth challenges. Since its inception in 2012, Blue Apron hDesde 8,20 €
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Noora Health: An Innovative Human-Centred Health Care Design
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B20M089-EDirección estratégica, Iniciativa emprendedoraNoora Health, an India-based non-profit, through its Care Compassion Program (CCP), which was based on human-centred design principles, aimed to reduce readmission rates and complications after patients were discharged from the hospital. While implementinDesde 8,20 €
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Indus OS: Revolution Through Incremental Innovation
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B17M074-EDirección estratégica, Iniciativa emprendedoraFounded in May 2008 in India, Indus OS (previously known as Firstouch) understood the latent language needs of 90 per cent of Indian consumers, a need that prevented users from switching from their basic-feature phones to smartphones. Through incremental innovation of the open Android system, Indus OS launched the world’s first smartphone operating system that had the ability to function in 12 of India’s regional languages. Through strategic part...Desde 8,20 €
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DoorDash: In Search of Profitability
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B21M039-EDirección estratégica, Iniciativa emprendedoraThe chief executive officer and co-founder of DoorDash was facing various challenges. Based in San Francisco, California, DoorDash was the market leader in the US food delivery services industry. In December 2020, despite ongoing losses, the start-up launched the largest initial public offering of the year in the United States. Market observers believed that intense competition in the US food delivery services industry and DoorDash’s questionable...Desde 8,20 €
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The WeWork Company: Internationalization of a Born Global Firm
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B20M045-EDirección estratégica, Iniciativa emprendedoraThe case discusses the international expansion strategy of The WeWork Company (WeWork), a co-working space company. In the United States and Europe, the expansion of WeWork occurred through greenfield investment; membership focus was on freelancers and entrepreneurs. In Asian markets such as India, where WeWork entered through a joint venture, enterprise customers were the revenue generators. In June 2019, a co-founder of WeWork considered buying...Desde 8,20 €