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    Kanopy LLC: Growth Challenges of an Educational Video Streaming Company

    Arpita Agnihotri ; Saurabh Bhattacharya

    • Reference: IVEY-9B20A078-E

    • Year: 2019

    • Number of pages: 12

    • Geographic Setting: United States

    • Publication Date: Oct 1, 2020

    • Fecha de edición: Oct 1, 2020

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

    • Industry Setting: Educational Services;

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    Description

    Kanopy LLC (Kanopy) was a video streaming platform that hosted independent and documentary films for educative purposes. Founded in 2008, Kanopy had rapidly expanded to several countries. By 2017, it had more than 3,000 college libraries and several publi

    Learning Objective

    The case deals with the challenges faced by an organization when its popularity becomes an impediment to its growth. This case is intended for undergraduate or graduate courses in services marketing, strategic marketing, strategic management, and business

    Keywords

    industrial buyer decision-making Porter's five forces Pricing strategy public libraries revenue model streaming video platform university libraries