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FICO Score - Teaching Note
Eades; Kenneth M.; Fairchild; Gregory B.; Maiden; Stephen E.Nota del Instructor DARDEN-F-1909TN-EFinanzasTeaching note for product F-1909Desde 0,00 €
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FICO Score
Eades; Kenneth M.; Fairchild; Gregory B.; Maiden; Stephen E.Caso DARDEN-F-1909-EFinanzasThis case teaches students the importance of maintaining a strong FICO score by illustrating the consequences of paying bills late or not at all. The protagonist is David Molina; a waiter at a struggling Italian restaurant located down the block from where he lives. Money is tight for Molina right now—his limited income means he lives paycheck to paycheck. However; Molina knows things will be looking up for him soon because he recently accepted a...Desde 8,20 €
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From Stuffing to Streamlining: Pharmaceutical Distribution
Thomas; Doug; Zhao; Hui; Maiden; Stephen E.; Yemen; GerryCaso DARDEN-F-1859-EFinanzasThis case uses the streamlining of pharmaceutical distribution to explore supply-chain coordination. For years; supply-chain inventory information had been opaque. Then in the early 2000s; pharmaceutical manufacturers and distributors were forced to shift from investment buying to inventory service agreements. Information sharing among channel partners regarding customer demand and inventories was believed to lead to better decision-making; impro...Desde 8,20 €
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Cómo gestionar las opiniones en Internet
Shanmugam, Ravi; Capizzani, Mario; McQuarrie, Edward F.; McIntyre, Shelby H.Artículo ART-2500MarketingEste artículo explora el funcionamiento de las webs de opiniones. Basándose en sus estudios de Yelp y otras plataformas, los autores esbozan el retrato de quienes publican reseñas online y las razones que les impulsan. En algunas de estas personas es palpable el deseo de tener audiencia, es decir, una cierta búsqueda de estatus. Se trata de un comportamiento emergente que tiene todos los visos de extenderse entre los usuarios de Internet. Por eso...Desde 8,20 €
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How to Make Online Reviews Work for You
Shanmugam, Ravi; Capizzani, Mario; McQuarrie, Edward F.; McIntyre, Shelby H.Artículo ART-2500-EMarketingThis article delves into the reviewsphere, and in particular the review site, Yelp. Based on the authors' studies of this and other such platforms, they build up a picture of who online reviewers are and what motivates them to write. They observe certain status-seeking behavior on the part of some online reviewers -- people who desire an audience, a readership, a public. This represents an emergent property of consumer behavior in an online world...Desde 8,20 €