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Minsearch (A)
Leggett, Brian O'Connor; Watson A.Caso L-3-EConocimiento y comunicaciónCompany policy and communiation strategy must be clear in the executive's mind before he puts pen to paper.Desde 8,20 €
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Persuasive Communication: an introduction
Leggett, Brian O'ConnorNota técnica DPON-4-ELiderazgo y Dirección de personasThe goal of persuasion can be said to be twofold: to further those of the persuader's own ends which are not at the expense of the persuadee's interests, such as interfering with the persuadee's freedom to choose; and to simply improve the persuadee's own interests, irrespective of the ends of the persuader.Desde 8,20 €
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Renaissance man
Leggett, Brian O'ConnorNota técnica LN-44-EConocimiento y comunicaciónTraditionally, business education and practice, until recently, placed great emphasis on the ability to reason, analyse and use language effectively. The emphasis here was on ?functional? knowledge, and the accompanying technical and analytical skills. This demanded a logical and rational type frame of mind. Little attention, in fact, was given to managerial skills such as those needed in negotiations, interviewing, team-work, presentations, and ...Desde 8,20 €
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Persuasion and Change
Leggett, Brian O'ConnorNota técnica LN-45-EConocimiento y comunicaciónIs the power to persuade people a natural endowment? Or is it something that can be mastered as a result of a patient period of study? Is there a science of persuasion that can be learnt? The answer is yes. This scientific approach to persuasion has three dimensions: 1. the detailed psychology of emotions (audience psychology - pathos); 2. the use of reasoning (argumentation - logos); and 3. the style and credibility of the speaker. (ethos). The ...Desde 8,20 €
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The Non-verbal Aspects of Speeches
Leggett, Brian O'ConnorNota técnica DPON-36-ELiderazgo y Dirección de personasStudies have found that people who communicate non-verbally through active movement tend to be rated as warm, more casual, agreeable and energetic, while those who remain still are seen as logical, cold and analytic. Our audience's interpretation of our non-verbal communication is not only very important but also the largest element of the communication process. Non-verbal communication is all forms of communication other than by the use of words...Desde 8,20 €
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The Non-verbal Aspects of Speeches (Portuguese Version, Brazil)
Leggett, Brian O'ConnorNota técnica DPON-36-PBLiderazgo y Dirección de personasStudies have found that people who communicate non-verbally through active movement tend to be rated as warm, more casual, agreeable and energetic, while those who remain still are seen as logical, cold and analytic. Our audience's interpretation of our non-verbal communication is not only very important but also the largest element of the communication process. Non-verbal communication is all forms of communication other than by the use of words...Desde 8,20 €
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Classics and Management
Leggett, Brian O'ConnorNota técnica DPON-76-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasA noble appeal based on the speaker¿s credibility demands respect, but respect does not necessarily arouse the right emotional response. We know that persuasion in a crisis situation has more to do with action and emotion than rationality. Reason, therefore, must be highly tempered with emotion to achieve the right action. In Shakespeare¿s Julius Caesar, Brutus¿ speech fell widely off the mark. Mark Anthony¿s funeral speech, on the other hand, i...Desde 8,20 €
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Forensic Speaking: The Case of Margaret Thatcher: Primer Minister of Great Britain and Northern Ireland (1979-1990)
Leggett, Brian O'ConnorCaso DPO-109-ELiderazgo y Dirección de personasAccording to the classical writer Quintilian, "The orator should use the plain style to instruct, the grand style to move, and the intermediate style to charm." When Margaret Thatcher became Britain's prime minister in 1979, she arrived at Downing Street with an argumentative style, authoritative manner and a whole new ideological package. Her style was built on knowing the facts, analyzing them, and then using this analysis to support her conten...Desde 8,20 €