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TheLadders
Coles, Peter A.; Edelman, Benjamin; Hall, Brian J.; Bennett, NicoleCaso HBS-908061-EMarketingDespite strong appeal among job seekers and outside recruiters, TheLadders' corporate job listings seem to lag. Could raising prices help solve the problem? TheLadders considers this strategic paradox.Desde 8,20 €
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Microsoft adCenter
Coles, Peter A.; Edelman, BenjaminCaso HBS-908049-EDirección estratégicaMicrosoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set of alternatives, each with clear benefits but also serious challenges.Desde 8,20 €
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Cambrian House
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCaso HBS-608016-ECambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting process to select the best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure...Desde 8,20 €
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Rajat Gupta, Teaching Note
Healy, Paul M.; Soltes, EugeneNota del Instructor HBS-117068-ETeaching Note for HBS Case No.117-004, "Rajat Gupta"Desde 0,00 €
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Valuation at Novartis
Healy, Paul M.Caso HBS-108041-EFinanzasAn abstract is not available for this product.Desde 8,20 €
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Oddo Securities - ESG Integration
Serafeim, George; Healy, Paul M.; Sesia, AldoCaso HBS-111085-EThe case describes the process of integrating environmental, social, and governance issues into valuation models and research analyst recommendations.Desde 8,20 €
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Eddie Bauer (B)
Healy, Paul M.; Katz, Sharon; Sesia, AldoCaso HBS-110009-EContabilidad y controlIn February 2007, shareholders of Eddie Bauer, the specialty apparel retailer, were scheduled to vote on management's proposed sale of the company to two private equity firms. More than 50% of outstanding shares in Eddie Bauer needed to be voted in favor of the deal for it to be finalized. Shareholders needed to decide whether to vote for or against the proposed sale, which was fully endorsed by the board of Eddie Bauer.Desde 5,74 €
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Mobilizing an Online Business
Coles, Peter A.; Edelman, BenjaminCaso HBS-913061-EEntrepreneurs starting online businesses often need to mobilize multiple sets of users or customers, each of whom hesitates to participate unless others join also. This case presents several challenges with similar structure.Desde 8,20 €
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