Cambrian House

By Coles, Peter A. / Lakhani, Karim R. / McAfee, Andrew

Cambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting process to select the best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure if it is an appropriate strategy for its community.

Collection: HBSP (USA)

Ref: HBS-608016-E

Format: PDF

Number of pages: 13

Publication Date: Mar 28, 2008

Language: English

Description

Year: 2006

Geographic Setting: Canada

Cambrian House

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Cambrian House

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Cambrian House

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