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Cambrian House

Coles, Peter A. ; Lakhani, Karim R. ; McAfee, Andrew

Reference: HBS-608016-E
Year: 2006
Number of pages: 13
Geographic Setting: Canada
Publication Date: Mar 28, 2008
Source: HBSP (USA)
Type of Document: Case

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Description

Cambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting process to select the best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure if it is an appropriate strategy for its community.

Keywords

Community-based organizations Innovation Internet Market analysis Open source software Strategic planning