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Scoot: Succeeding in the U.S., working its way into Spain (A)
López, Ana; Berrone, Pascual; Ricart, Joan EnricCaso SM-1750-EDirección estratégicaScoot, an eco-sharing multimodal (motos, bikes, kick scooters) mobility provider, has been operating in the US for 7 years. After its international expansion to Barcelona and Santiago de Chile, the company is not contemplating the launch of kick scooters in Madrid, their first bet on the Spanish capital. Competing against 23 other providers for less than 10,000 licenses and with a daunting future of its bike operations in Barcelona, the company h...Desde 8,20 €
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Scoot: Succeeding in the U.S., working its way into Spain (B)
López, Ana; Berrone, Pascual; Ricart, Joan EnricCaso SM-1751-EDirección estratégicaScoot, an eco-sharing multimodal (motos, bikes, kick scooters) mobility provider, has been operating in the US for 7 years. After its international expansion to Barcelona and Santiago de Chile, the company is not contemplating the launch of kick scooters in Madrid, their first bet on the Spanish capital. Competing against 23 other providers for less than 10,000 licenses and with a daunting future of its bike operations in Barcelona, the company h...Desde 5,74 €