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Offering the Right Service in the Right Place: Growing Orthopedics at the Brigham and Women's/Faulkner (BW/F) Hospitals, Teaching Note
Narayanan, V.G.; Brem, LisaNota del Instructor HBS-110073-EContabilidad y controlTeaching Note for [108016].Desde 0,00 €
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Emergia: Driving Profitability on Help Desk Contracts
Martinez-Jerez, F. Asis; Brem, LisaCaso HBS-111048-EFinanzasEmergia wants to keep its customers happy with its contact center service, but the margins on the help desk contract are dangerously low. Can Miguel Neira, the COO, increase margins while preserving the customer relationship?Desde 8,20 €
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Liza Davis and the Bargain Hunting Customer
Martinez-Jerez, F. Asis; Brem, LisaCaso HBS-111040-EContabilidad y controlLiza Davis, an upscale women's fashion retailer, is reeling from worldwide recession and lower demand. Should the company target the fast growing bargain hunter segment or hold the line on price discounts to preserve its brand image? Customer profitability calculations show that the bargain hunting customer loses money--does that mean the company should ignore this customer in favor of full-price shoppers?Desde 8,20 €
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Todovino: Can Your Rival Be Your Friend
Martinez-Jerez, F. Asis; Brem, LisaCaso HBS-111071-EContabilidad y controlTodovino sells Spanish wines through wine clubs and web sites. Founder-CEO Gonzalo Verdera has partnered with many companies to create cobranded wine clubs, but now he is pondering a joint venture with one of his rivals, a brick-and-mortar wine chain. Todovino would provide the online presence for the chain. Should Verdera help his rival? What are the risks and benefits for Todovino?Desde 8,20 €
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Merck Sharp & Dohme Argentina, Inc. (B) (Spanish version)
Paine, Lynn Sharp; Hogan, Harold F., Jr.Caso HBS-308S09Dirección estratégicaSupplements the (A) case.Desde 5,74 €
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Merck Sharp & Dohme Argentina, Inc. (A) (Spanish version)
Paine, Lynn Sharp; Hogan, Harold F., Jr.Caso HBS-303S38Dirección estratégicawhether to offer the son of a high-ranking official in the government's national health-care program a place in the company's highly selective intern program for young professionals.Desde 8,20 €
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Merck Sharp & Dohme Argentina, Inc. (A)
Paine, Lynn Sharp; Hogan, Harold F., Jr.Caso HBS-398033-EConocimiento y comunicaciónDescribes the efforts of the new managing director of Merck's subsidiary for Argentina, Uruguay, and Paraguay to transform the organization and its culture. Focuses on a critical decision: whether to offer the son of a high-ranking official in the governmDesde 8,20 €
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Shepard Quraeshi Associates (A) (Spanish Version)
Paine, Lynn Sharp; Hogan, Harold F., Jr.Caso HBS-319S03Conocimiento y comunicaciónSamina Quraeshi, director de la sede en Boston Shepard Quraeshi Associates, debe decidir si tomar acciones legales en contra de sus empleados clave después de salir de su empresa para comenzar su propia, llevándose con ellos a los clientes clave y datos. Quraeshi ve la situación como un reflejo de la tensión cultural entre las formas occidentales de hacer negocios y Oriental. Este caso detalla viaje cultural de Quraeshi de su pasado musulmán en P...Desde 8,20 €
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Henkel Iberica (A)
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCaso HBS-105023-EServicios y operacionesIn 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the situation facing Henkel Iberica, the Spanish subsidiary of the German consumer products company Henkel KgaA, with respect to the management of retail promotions. The increasing number ...Desde 8,20 €
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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCaso HBS-104S02Contabilidad y controlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Desde 8,20 €