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Career at a Crossroad: Akhil Patel
Wasserman, Noam; Brem, Lisa; Braid, YaelCaso HBS-812010-EIniciativa emprendedoraAkhil Patel is passionate about his business idea: an innovative green technology fuel cell. He wants to dive in and commit to his startup, but his fianc e is much more risk averse, his parents don't approve of the startup, and Akhil has an enticing alternative offer from a prestigious consulting firm. Should Akhil follow his dream and become an entrepreneur? Or should he take the "safer" consulting job?Desde 8,20 €
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Career at a Crossroad: Roopa Rao
Wasserman, Noam; Brem, LisaCaso HBS-812011-EIniciativa emprendedoraAkhil Patel is passionate about his business idea: an innovative green technology fuel cell. He wants to dive in and commit to his startup, but Roopa Rao, his fianc e, is much more risk averse, his parents don't approve of the startup, and Akhil has an enticing alternative offer from a prestigious consulting firm. Should Akhil follow his dream and become an entrepreneur? Or should he acquiesce to the other forces in his life and take the "safer"...Desde 8,20 €
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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCaso HBS-104S02Contabilidad y controlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Desde 8,20 €
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Innovation Metrics
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Capítulo de Libro HBS-4556BC-EDirección estratégicaOne of the key challenges for companies seeking to improve their ability to create growth through innovation is that the metrics many companies use to measure innovation run a high risk of actually leading them in the wrong direction. This chapter describes key measurement traps and lays out fifteen potential innovation metrics companies can use to more accurately assess innovation-related activities. This chapter is excerpted from "The Innovato...Desde 8,20 €
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Developing Disruptive Ideas
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Capítulo de Libro HBS-4551BC-EDirección estratégicaInnovation isn't predictable. However, remembering key principles and following the straightforward process for generating disruptive ideas that is outlined in this chapter, can reliably increase the odds of coming up with a high-potential idea. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Desde 8,20 €
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Precursors to Innovation
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Capítulo de Libro HBS-4547BC-EDirección estratégicaBefore turning to individual innovation initiatives or innovation-specific structures, companies need to make sure they have the appropriate precursors for innovation. This chapter describes three critical precursors: a core business that is in control, a game plan for growth, and mastery of the resource allocation process. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Desde 8,20 €
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Sniffing Out Opportunities at PetSmart
Narayanan, V.G.; Brem, LisaCaso HBS-110025-EContabilidad y controlThe pet and pet supply industry was one of the few bright lights in an otherwise dismal retail outlook in 2009. This case gives background pet retail industry information and strategic positioning information for both PetSmart and PETCO to enable students to develop their own Balanced Scorecards and strategy maps for the two companies.Desde 8,20 €
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Principles and Patterns of Disruptive Innovation
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Capítulo de Libro HBS-4557BC-EDirección estratégicaThis chapter highlights key innovation traps and summarizes the processes and principles that will significantly increase your chances of creating growth through innovation. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Desde 8,20 €
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Sniffing Out Opportunities at PetSmart, Teaching Note
Narayanan, V.G.; Brem, LisaNota del Instructor HBS-111083-EContabilidad y controlTeaching Note for #110-025.Desde 0,00 €
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Henkel Iberica (A)
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCaso HBS-105023-EServicios y operacionesIn 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the situation facing Henkel Iberica, the Spanish subsidiary of the German consumer products company Henkel KgaA, with respect to the management of retail promotions. The increasing number ...Desde 8,20 €