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Career at a Crossroad: Akhil Patel
Wasserman, Noam; Brem, Lisa; Braid, YaelCaso HBS-812010-EIniciativa emprendedoraAkhil Patel is passionate about his business idea: an innovative green technology fuel cell. He wants to dive in and commit to his startup, but his fianc e is much more risk averse, his parents don't approve of the startup, and Akhil has an enticing alternative offer from a prestigious consulting firm. Should Akhil follow his dream and become an entrepreneur? Or should he take the "safer" consulting job?Desde 8,20 €
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Career at a Crossroad: Roopa Rao
Wasserman, Noam; Brem, LisaCaso HBS-812011-EIniciativa emprendedoraAkhil Patel is passionate about his business idea: an innovative green technology fuel cell. He wants to dive in and commit to his startup, but Roopa Rao, his fianc e, is much more risk averse, his parents don't approve of the startup, and Akhil has an enticing alternative offer from a prestigious consulting firm. Should Akhil follow his dream and become an entrepreneur? Or should he acquiesce to the other forces in his life and take the "safer"...Desde 8,20 €
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Tracy Chan: “We Need to Talk”
Jana Seijts; Paul BigusCaso IVEY-9B11C017-ELiderazgo y Dirección de personasTracy Chan, managing director of the Student Learning and Writing Services (SLWS) at St. Charles University in Calgary, Alberta, was faced with a difficult situation. Her newest employee, Michael Hinske, had just e-mailed her a list of faculty members he had contacted to educate on the SLWS writing program offered to graduate students. Chan quickly noticed that the faculty names were of individuals who had already been contacted. There was no ind...Desde 8,20 €
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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCaso HBS-104S02Contabilidad y controlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Desde 8,20 €
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FROGBOX
Michael Valente; Paul BigusCaso IVEY-9B13M037-EDirección estratégica, Iniciativa emprendedoraThe co-founder and president of an environmentally friendly moving supply company faces the challenge of expanding his company’s brand. The company, which provides plastic, reusable moving bins and other moving supplies, has branded itself as providing a convenient, affordable and eco-friendly alternative to cardboard moving boxes. The company can expand by setting up additional corporate stores or by selling individual franchises. The co-founder...Desde 8,20 €
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Sniffing Out Opportunities at PetSmart
Narayanan, V.G.; Brem, LisaCaso HBS-110025-EContabilidad y controlThe pet and pet supply industry was one of the few bright lights in an otherwise dismal retail outlook in 2009. This case gives background pet retail industry information and strategic positioning information for both PetSmart and PETCO to enable students to develop their own Balanced Scorecards and strategy maps for the two companies.Desde 8,20 €
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Sniffing Out Opportunities at PetSmart, Teaching Note
Narayanan, V.G.; Brem, LisaNota del Instructor HBS-111083-EContabilidad y controlTeaching Note for #110-025.Desde 0,00 €
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Henkel Iberica (A)
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCaso HBS-105023-EServicios y operacionesIn 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the situation facing Henkel Iberica, the Spanish subsidiary of the German consumer products company Henkel KgaA, with respect to the management of retail promotions. The increasing number ...Desde 8,20 €
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Toyota: Accelerator Pedal Recall (B)
Jana Seijts; Paul BigusCaso IVEY-9B11M078-EDirección estratégica, Liderazgo y Dirección de personas, MarketingThis case is a supplement to Toyota: Accelerator Pedal Recall (A).Desde 5,74 €
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Research in Motion: Blackberry Blackout (B)
Jana Seijts; Paul BigusCaso IVEY-9B12M045-EDirección estratégica, Liderazgo y Dirección de personas, MarketingThis case is a supplement to Research in Motion: Blackberry Blackout (A).Desde 5,74 €