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M rieux NutriSciences: Marketing Food Safety Testing
Quelch, John A.; Rodriguez, Margaret L.Caso HBS-516024-EMarketingDesde 8,20 €
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M rieux NutriSciences: Marketing Food Safety Testing, Teaching Note
Quelch, John A.Nota del Instructor HBS-516061-EMarketingTeaching note for case 516024.Desde 0,00 €
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Real Madrid Club de Fútbol
Quelch, John A.; Knoop C. I.; Nueno, José LuisCaso M-1184MarketingEn junio de 2000, Florentino Pérez, un conocido empresario español, fue elegido presidente del Real Madrid, uno de los principales clubes de fútbol del mundo, con 101 años de antigüedad, propiedad de sus socios y con alrededor de 93 millones de hinchas en todo el mundo. Durante su campaña, Florentino Pérez prometió sanear las finanzas del club, realizar un fichaje estrella y extender la marca del club por el mundo entero a través de diferentes ca...Desde 8,20 €
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Procter & Gamble Co. (A) (Spanish version)
Quelch, John A.; Court, Alice M.Caso HBS-502S07MarketingAn associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial information on the Procter & Gamble brand management organization.Desde 8,20 €
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Finding the Secret Sauce for Growth (Spanish version)
Quelch, John A.; Hartman, Katherine B.Caso HBS-920S08MarketingShelby Diaz, country manager for Cepuros Foods International - Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by mass marketing to the general population. A more conservative approach would use targeted communications and promotions. Diaz needs to build an argument for a specific growth str...Desde 8,20 €
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F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market, Teaching Note
Austin, Robert D.; Applegate, Lynda M.; Lyytinen, Kalle; Penttinen, Esko; Saarinen, TimoNota del Instructor HBS-809151-EMarketingTeaching Note for [809099].Desde 0,00 €
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F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market
Applegate, Lynda M.; Austin, Robert D.; Lyytinen, Kalle; Penttinen, Esko; Saarinen, TimoCaso HBS-809099-ETecnologías de la informaciónDescribes the development of a business model based on "software as a service" (SaaS) for security solution distributed through Internet Service Providers (ISPs). F-Secure disruptively entered a mature business with dominant players by executing an innovative new service model. The case describes the challenges involved in developing and executing the new service model, and offers students opportunities to discuss the evolving challenges the comp...Desde 8,20 €
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IBM's Decade of Transformation: Uniting Vision and Values (Spanish Version)
Applegate, Lynda M.; Austin, Robert D.; Heckscher, Charles C.; Michael, Boniface; Collins, ElizabethCaso HBS-811S18Liderazgo y Dirección de personasComplementa el caso (A). Un resumen no está disponible para este producto.Desde 8,20 €