General Information What's included Description Learning Objective Modules Videos Related Recommended Reviews

Case

Real Madrid Club de Fútbol

By Quelch, John A. / Knoop C. I. / Nueno, José Luis

Marketing

En junio de 2000, Florentino Pérez, un conocido empresario español, fue elegido presidente del Real Madrid, uno de los principales clubes de fútbol del mundo, con 101 años de antigüedad, propiedad de sus socios y con alrededor de 93 millones de hinchas en todo el mundo. Durante su campaña, Florentino Pérez prometió sanear las finanzas del club, realizar un fichaje estrella y extender la marca del club por el mundo entero a través de diferentes canales. La elección presidencial de junio de 2004 equivaldría a un referéndum sobre la transformación del club y la sostenibilidad del modelo de negocio creado por el presidente y su equipo de directivos.

Collection: IESE (España)

Ref: M-1184

Format: PDF

Number of pages: 28

Publication Date: Apr 27, 2004

Language: Spanish

Review date: Jun 28, 2007

Description

Year: 2004

Geographic Setting: España

Real Madrid Club de Fútbol

Options of use

Number of copies

- +

As low as €8.53

Are you interested in this product?

Add it to your favourites so that your institution can purchase it.

You'll be able to order once your profile has been validated.

Add to wishlist

Preview

Leave your rating
"Real Madrid Club de Fútbol"

To leave a comment you must Sign in or register

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Choose account type

Professors

You will find the material that best suits you to design your courses, in different formats and up to 7 languages, so that it adapts to the teaching methodology of your preference at all times.

Preview the full content before purchasing. You will also have free access to the teaching notes.

Create whishlists and share them easily with your academic institution and/or colleagues.

Academic Institutions

Take advantage of the discount for registered institutions and save money with a platform that offers the best collections, agile purchase process and personalized customer service.

In addition, we have various types of agreements to adapt to the specific needs of each institution.

Visit our licenses page and contact us for further information.

Companies

Scalability and Savings: Get automatic discounts and special pricing on purchases of 10 or more units per product.

Customised agreements: Need specific product bundles? We design tailored pricing agreements adapted to your company’s volume and training objectives.

Centralized Management: Control all your department's acquisitions from a single, professional dashboard.

Individuals

Have the content you need to stay updated as a manager with the support of one of the most prestigious business schools in the world.

We select the online courses and articles so that you can continue to be a better leader who generates a positive impact on your company.

We also offer agreements for companies, contact us to know more.

Real Madrid Club de Fútbol

Description

Real Madrid Club de Fútbol

Are you interested in this product?

Do you find it interesting?

Leave your rating "Real Madrid Club de Fútbol"

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Leave your rating
"Real Madrid Club de Fútbol"