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Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged)
Watkins, Michael D.; Knoop, Carin-Isabel; Reavis, CateCaso HBS-808074-EThis is a shortened version of The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester, HBS case #9-800-355. It eliminates some background detail and the financial data and exhibits. As with the original case, it chronicles the appointment of Douglas Ivester as CEO of Coca-Cola and the missteps that led to his dismissal.Desde 8,20 €
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Zurich Financial Services (UKISA) India Programme - Teaching Note
Farmer M.; Mair, JohannaNota del Instructor DGT-32-EDirección estratégicaNote prepared as an aid to instructors in the classroom use of case DG-1447-E Zurich Financial Services (UKISA) India Programme.Desde 0,00 €
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Zurich Financial Services (UKISA) India Programme: Creating value through corporate community involvement
Farmer M.; Mair, JohannaCaso DG-1447-EDirección estratégicaThis case describes the evolution of a community affairs initiative called the India Programme, run by the Zurich Financial Services (UKISA) Community Trust. ZFS (UKISA) is UK-based and specialises in general insurance and life assurance. It is part of the Zurich Financial Services group of companies, headquartered in Switzerland, and was formed in 2000 after the completion of the merger between Zurich Insurance of Switzerland and the UK-based in...Desde 8,20 €
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A Puma vs. Giants: The rise of David
Fruechtnicht M.; Mair, JohannaCaso DG-1519-EDirección estratégicaAt the beginning of 2007 - for the first time in his 13 years at the helm of Puma - Jochen Zeitz was able to take a deep breath, reflect on the company's successful turnaround and, most importantly, contemplate the way ahead. After reinventing itself, creating a new market segment and demonstrating that the company could compete with its bigger brother Adidas, Puma was at a crossroads. It had become very profitable in the past decade and the stoc...Desde 8,20 €
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Puma contra los gigantes: El ascenso de David
Fruechtnicht M.; Mair, JohannaCaso DG-1519Dirección estratégicaA principios de 2007, por primera vez en los 13 años que llevaba al mando de Puma, Jochen Zeitz decidió respirar hondo y reflexionar sobre el giro radical hacia el éxito que había dado la compañía y, lo que es más importante: contemplar el camino que tenía por delante. Después de reinventarse, crear un nuevo segmento de mercado y demostrar que la compañía podía competir con su hermana mayor, Adidas, Puma se hallaba en una encrucijada. En la últim...Desde 8,20 €
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Novartis Pharma: Modelo de la Unidad de Negocio
Datar, Srikant M.; Knoop, Carin-Isabel; Reavis, CateCaso HBS-110S30Contabilidad y controlEn junio de 2000, Novartis reorganizó su negocio farmacéutico para formar unidades de negocio globales en oncología, trasplante, oftalmología, y madurar productos. Los productos de cuidado primario restantes continuaron siendo administrado dentro de las funciones globales (por ejemplo, I + D y comercialización). La nueva organización creó una estructura de matriz y las nuevas funciones y responsabilidades de los jefes de las funciones de negocio,...Desde 8,20 €
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Implementing the Denver International Airport Baggage-Handling System (Spanish version)
Applegate, Lynda M.; Montealegre, Ramiro; Knoop, Carin-IsabelCaso HBS-303S32Dirección estratégicaDescribes the negotiations between the City of Denver officials, airlines, consulting companies, and BAE for the construction of a backup baggage system to enable the Denver International Airport (DIA) to open. When DIA finally opens in February 1995, 16 months behind schedule, it has three separate baggage-handling systems instead of a single state-of-the-art, integrated baggage-handling system.Desde 8,20 €
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The Center for Creative Leadership
Garvin, David A.; Datar, Srikant M.; Knoop, Carin-IsabelCaso HBS-308013-EThe Center for Creative Leadership (CCL) was founded in 1970 on the notion that leadership was not innate but could be learned. CCL evolved into one of the world's top leadership development organizations, involved in both research and program design and delivery. This case explores CCL's approach to leadership and management education for executives and presents some of the challenges the CCL faces as many different types of leadership developme...Desde 8,20 €
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Stanford Graduate School of Business
Garvin, David A.; Datar, Srikant M.; Knoop, Carin-IsabelCaso HBS-308010-EIn fall 2007, Stanford Graduate School of Business (GSB) adopted a new curriculum that it heralded as a "revolutionary change in management education." The new approach aimed at increasing the level and quality of student academic engagement. This case describes the concept and described its implementation and early challenges.Desde 8,20 €
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Harvard Business School
Garvin, David A.; Datar, Srikant M.; Knoop, Carin-IsabelCaso HBS-308012-ELiderazgo y Dirección de personasIn 2008 the Boston-based Harvard Business School would turn 100. As the centennial year began, the HBS community and leadership were reflecting on how the School might fulfill its mission to "develop business leaders who make a difference in the world" in the next century. This case focuses on the school's commitment to general management education and its implementation in an increasingly globalized business world.Desde 8,20 €