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Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged)
Watkins, Michael D.; Knoop, Carin-Isabel; Reavis, CateCaso HBS-808074-EThis is a shortened version of The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester, HBS case #9-800-355. It eliminates some background detail and the financial data and exhibits. As with the original case, it chronicles the appointment of Douglas Ivester as CEO of Coca-Cola and the missteps that led to his dismissal.Desde 8,20 €
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Laura Mitchell at Cincinnati Public Schools
Liedtka, Jeanne M.; Frey, Sherwood C. Jr.Caso DARDEN-BP-0554-EGobierno corporativoLaura Mitchell began her career as a teacher in an affluent school outside of Atlanta and then returned a year later to her hometown of Cincinnati, to an urban school with a high poverty rate. The case details Mitchell's journey throughout her teaching and administrative career, and challenges the reader to change the way one thinks about Instructional Leadership.Desde 8,20 €
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George's T-Shirts
Frey, Sherwood C. Jr.; Pfeifer, Phillip E.Caso DARDEN-QA-0346-EAnálisis de decisionesGeorge Lasiter sells special-events T-shirts and must decide how many to order for an upcoming concert. He has high, medium, and low estimates of both concert attendance and the percentage of attendees who will want a shirt. In addition, he has assessed the relative likelihoods of each estimate. The case can be used to introduce or reinforce the fundamental issues surrounding decision making under uncertainty.Desde 8,20 €
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Merck & Company: Product KL-798
Frey, Sherwood C. Jr.; Bodily, Samuel E.Caso DARDEN-QA-0582-EAnálisis de decisionesMerck has been approached by a small biotech research firm with the proposal that Merck buy the rights to a new drug that promises to treat obesity and lower cholesterol. The drug is in the middle of phase I of the FDA approval process. Pat Harlow, the chief licensing officer, has been leading Merck's investigation team. A meeting is scheduled for tomorrow at which Merck's response to the offer will be drafted.Desde 8,20 €
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Starbucks and Conservation International (Spanish version)
Austin, James E.; Reavis, CateCaso HBS-309S01Ética empresarial y Responsabilidad Social CorporativaThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote cof...Desde 8,20 €
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Novartis Pharma: Modelo de la Unidad de Negocio
Datar, Srikant M.; Knoop, Carin-Isabel; Reavis, CateCaso HBS-110S30Contabilidad y controlEn junio de 2000, Novartis reorganizó su negocio farmacéutico para formar unidades de negocio globales en oncología, trasplante, oftalmología, y madurar productos. Los productos de cuidado primario restantes continuaron siendo administrado dentro de las funciones globales (por ejemplo, I + D y comercialización). La nueva organización creó una estructura de matriz y las nuevas funciones y responsabilidades de los jefes de las funciones de negocio,...Desde 8,20 €
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Merck & Company: Product KL-798 (Spanish version)
Frey, Sherwood C. Jr.; Bodily, Samuel E.Caso DARDEN-QA-0910Análisis de decisionesEsta es una traducción al español de la versión del 14 de junio de 2016 del caso UVA-QA-0582. Merck ha sido contactado por una pequeña empresa de investigación en biotecnología con una propuesta para que Merck compre los derechos de un nuevo medicamento que promete tratar la obesidad y reducir el colesterol. El medicamento se encuentra en la mitad de la fase I del proceso de aprobación de la FDA. Pat Harlow, el director de licencias, ha estado al...Desde 8,20 €
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The Roommates' Decision
Frey, Sherwood C. Jr.; Bass, Lucien; Halter, Kelly M.; Markwood, MeredithCaso DARDEN-QA-0846-EAnálisis de decisionesThis case is designed for use in undergraduate courses that cover negotiation skills and organizational behavior. Its relatable context and integrated lessons fits well within modules on multiperson situations, coalitions, and conflict resolution. It particularly complements "Kicks Inc.: Background Information" (UVA-QA-0739) well, and could be used as a precursor for complicated multiperson negotiations and situations. Devin Moore, Jessie Taylor,...Desde 8,20 €
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Marietta Industries
Frey, Sherwood C. Jr.; Bacon, PaulCaso DARDEN-QA-0773-EAnálisis de decisionesThis case and its companion, "LoMar Adhesives" (UVA-QA-0774), are intended for MBA, executive education, and MBA executive audiences. They were written for a "Bargaining and Negotiating" elective. This case is from the perspective of Clare Clemons, vice president of Business Development and Acquisitions for Marietta Industries (a large multinational corporation), who is working on the potential acquisition of LoMar Adhesives, a small, closely hel...Desde 8,20 €
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LoMar Adhesives
Frey, Sherwood C. Jr.; Bacon, PaulCaso DARDEN-QA-0774-EAnálisis de decisionesThis case and its companion, "Marietta Industries" (UVA-QA-0773), are intended for MBA, executive education, and MBA executive audiences. They were written for a "Bargaining and Negotiating" elective. This case is from the perspective of Stephen Rucker, president and CEO of LoMar Adhesives, who is considering selling his small, closely held company and will be meeting with the vice president of Business Development and Acquisitions for Marietta I...Desde 8,20 €