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SF Express: From Delivery to E-Commerce
Zhu, Feng; Lane, DavidCaso HBS-616003-EServicios y operacionesShunfeng Express (SF), China's leading express delivery firm, in May 2014 opened the first 500 of several thousand Heike stores, which allowed consumers to buy and try out SF's own e-commerce offerings, in addition to other services. As an example of China's "online-to-offline" trend in e-commerce, Heike stores allowed SF to leverage its logistics and IT expertise to differentiate itself from its rivals in express delivery. As yet unclear was whe...Desde 8,20 €
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Basmati House Supermart: Competing with the E-retail Channel
Jaydeep MukherjeeCaso IVEY-9B20A068-EDirección estratégica, Iniciativa emprendedora, MarketingIn January 2020, the proprietor of Basmati House Supermart (BHS), a large grocery retail outlet in India, terminated a partner retailer contract with Springers, an online retail platform. The proprietor had an ancestral property, located in a high-footfalDesde 8,20 €
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Basmati House Supermart: Co-Operative Competition with an E-Retail Channel
Jaydeep MukherjeeCaso IVEY-9B20A035-EDirección estratégica, Iniciativa emprendedora, MarketingIn July 2019, the owner of Basmati House Supermart (BHS), a grocery store, entered into a six-month agreement to become a partner outlet of a large online grocery retailer in India. During the first two months, BHS acquired many new customers and also increased its customers’ monthly purchase. However, the steep discounts and promotions used to attract customers to the business drove down the margins, while the customer churn rate increased. The ...Desde 8,20 €
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Basmati House Supermart: Competing with the E-retail Channel - Teaching Note
Jaydeep MukherjeeNota del Instructor IVEY-8B20A068-EMarketingTeaching note for product 9B20A068.Desde 0,00 €
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Basmati House Supermart: Co-Operative Competition with an E-Retail Channel - Teaching Note
Jaydeep MukherjeeNota del Instructor IVEY-8B20A035-EMarketingTeaching note for product 9B20A035.Desde 0,00 €
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Supply Chain Finance at Procter & Gamble
Esty, Benjamin C.; Mayfield, E. Scott; Lane, DavidCaso HBS-216039-EFinanzasIn April 2013, Procter & Gamble (P&G), the world's largest consumer packaged goods (CPG) company, announced that it would extend its payment terms to suppliers by 30 days. At the same time, P&G announced a new supply chain financing (SCF) program giving sDesde 8,20 €
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Integrating Beam Suntory (B)
Fubini, David G.; Abdelal, Rawi; Lane, DavidCaso HBS-421004-ELiderazgo y Dirección de personasSupplements (A) case: The spring 2014 acquisition of U.S. alcoholic spirits maker Beam Inc. by Japan's Suntory Holdings vaulted Suntory from 15th to third-largest international spirits company in the world. Yet Suntory had borrowed nearly the entire $16 bDesde 5,74 €
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Integrating Beam Suntory (A)
Fubini, David G.; Abdelal, Rawi; Lane, DavidCaso HBS-421003-ELiderazgo y Dirección de personasThe spring 2014 acquisition of U.S. alcoholic spirits maker Beam Inc. by Japan's Suntory Holdings vaulted Suntory from 15th to third-largest international spirits company in the world. Yet Suntory had borrowed nearly the entire $16 billion purchase price,Desde 8,20 €
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Jabong.com: Balancing the Demands of Customers and Suppliers
Jaydeep Mukherjee; Punit BhardwajCaso IVEY-9B16A028-EDirección estratégica, MarketingJade eServices Pvt. Limited (Jabong), an e-retailer of fashion products in India, regularly had to balance conflicting expectations from its supplier brands and consumers. The discounts that e-retailers had to offer to consumers to generate sufficient sales resulted in brand dilution, which compelled these brands to avoid the online channel. After allowing large discounts on Jabong’s website for two years, Puma, a major international sports shoe ...Desde 8,20 €
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Social Business at Novartis: Arogya Parivar
Porter, Michael E.; Kramer, Mark R.; Lane, DavidCaso HBS-715411-EDirección estratégicaLate in 2013, Novartis CEO Joseph Jimenez was considering how and whether to deepen the company's investment in Arogya Parivar, its profitable program that sold Novartis medicines in rural India, while expanding access to medicine and health information to millions of Indian villagers.Desde 8,20 €