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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 9. Align Value, Profit, and People Propositions
Kim, W. Chan; Mauborgne, Renee A.Capítulo de Libro HBS-0029BC-EDirección estratégicaThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Desde 8,20 €
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Control or Flexibility? Structured Empowerment Offers Both - Lessons from Retail & Service Chains (Abridged)
Sandino, TatianaCaso HBS-119088-EContabilidad y controlThis note explains how several retail and service organizations use a practice described here as "structured empowerment" to balance control and flexibility as they grow. I define structured empowerment as a practice that grants employees both (a) the poDesde 8,20 €
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OXXO's Turf War Against Extra (B)
Sandino, Tatiana; Perez Cavazos, Gerardo; Lobb, AnnelenaCaso HBS-117022-EDirección estratégicaIn 2006, Mexican convenience store chain OXXO faced a threat from a formidable competitor, the rival convenience chain Extra. OXXO had embarked on an initiative to fortify its corporate culture and operating system, but the threat of Extra raised the quesDesde 5,74 €
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Blue Ocean Strategy (Spanish version)
Kim, W. Chan; Mauborgne, Renee A.Artículo HBS-R0410DDirección estratégicaDespite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue twenty-two-fold over the last 10 years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant. Cirque created what the authors call a blue ocean--a previously unknown market space. In blue oce...Desde 8,20 €