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Sachi Superfoods: In Pursuit of the Next Superfood - Teaching Note
Dominic Lim; Kayla Gray; Anay GaneriwalaNota del Instructor IVEY-W34704-EIniciativa emprendedora, MarketingTeaching note for product W34703.Desde 0,00 €
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Control or Flexibility? Structured Empowerment Offers Both - Lessons from Retail & Service Chains (Abridged)
Sandino, TatianaCaso HBS-119088-EContabilidad y controlThis note explains how several retail and service organizations use a practice described here as "structured empowerment" to balance control and flexibility as they grow. I define structured empowerment as a practice that grants employees both (a) the poDesde 8,20 €
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OXXO's Turf War Against Extra (B)
Sandino, Tatiana; Perez Cavazos, Gerardo; Lobb, AnnelenaCaso HBS-117022-EDirección estratégicaIn 2006, Mexican convenience store chain OXXO faced a threat from a formidable competitor, the rival convenience chain Extra. OXXO had embarked on an initiative to fortify its corporate culture and operating system, but the threat of Extra raised the quesDesde 5,74 €
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Sachi Superfoods: In Pursuit of the Next Superfood
Dominic Lim; Kayla Gray; Anay GaneriwalaCaso IVEY-W34703-EIniciativa emprendedora, MarketingAfter importing three hundred bags of ground sacha inchi, a seed with promising nutritional benefits, from Peru, Kayla Gray has important decisions to make. Her new venture, Sachi Superfoods, is ready to launch; however, she does not have a clear plan on how to best market her product. Gray must decide on the best market segment to pursue in addition to the most effective marketing channel for her product.Desde 8,20 €