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Addressing: Leveraging the Seductive Power of Interpreters--Bringing Radical Innovations to Market
Verganti, RobertoCapítulo de Libro HBS-3688BC-EAfter you have defined a new vision for a product family in the research phase of design-driven innovation, you must effectively propose that vision and product to the market. There are many known challenges. People may be confused by a radical new proposal, even though they may eventually convert and become passionate about it. Design-driven innovation implies a change in socially accepted paradigms: if it is successful, the market--and consumpt...Desde 8,20 €
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Control or Flexibility? Structured Empowerment Offers Both - Lessons from Retail & Service Chains (Abridged)
Sandino, TatianaCaso HBS-119088-EContabilidad y controlThis note explains how several retail and service organizations use a practice described here as "structured empowerment" to balance control and flexibility as they grow. I define structured empowerment as a practice that grants employees both (a) the poDesde 8,20 €
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OXXO's Turf War Against Extra (B)
Sandino, Tatiana; Perez Cavazos, Gerardo; Lobb, AnnelenaCaso HBS-117022-EDirección estratégicaIn 2006, Mexican convenience store chain OXXO faced a threat from a formidable competitor, the rival convenience chain Extra. OXXO had embarked on an initiative to fortify its corporate culture and operating system, but the threat of Extra raised the quesDesde 5,74 €
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The Innovative Power of Criticism
Verganti, RobertoArtículo HBS-R1601G-EThanks to powerful ideation approaches such as design thinking and crowdsourcing, it has become incredibly easy and relatively inexpensive for companies to obtain a vast number of novel concepts, from both insiders and outsiders such as customers, designers, and scientists. Yet many organizations still struggle to identify and seize big opportunities. That's because major changes in society and technology fundamentally challenge the conventional ...Desde 8,20 €