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The Surprising Power of Questions
Brooks, Alison Wood; John, Leslie K.Artículo HBS-R1803C-EConocimiento y comunicaciónMuch of an executive's workday is spent asking others for information--requesting status updates from a team leader, for example, or questioning a counterpart in a tense negotiation. Yet unlike professionals such as litigators, journalists, and doctors, wDesde 8,20 €
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Control or Flexibility? Structured Empowerment Offers Both - Lessons from Retail & Service Chains (Abridged)
Sandino, TatianaCaso HBS-119088-EContabilidad y controlThis note explains how several retail and service organizations use a practice described here as "structured empowerment" to balance control and flexibility as they grow. I define structured empowerment as a practice that grants employees both (a) the poDesde 8,20 €
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OXXO's Turf War Against Extra (B)
Sandino, Tatiana; Perez Cavazos, Gerardo; Lobb, AnnelenaCaso HBS-117022-EDirección estratégicaIn 2006, Mexican convenience store chain OXXO faced a threat from a formidable competitor, the rival convenience chain Extra. OXXO had embarked on an initiative to fortify its corporate culture and operating system, but the threat of Extra raised the quesDesde 5,74 €
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Ads That Don't Overstep
John, Leslie K.; Kim, Tami; Barasz, KateArtículo HBS-R1801C-EMarketingData gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with tailored ads. But when this practice feels invasive to people, it can prompt a strong backlash. Marketers today need to understand where to the draw the line. The good news is that psyc...Desde 8,20 €