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Central Bank: The ChexSystems(SM) QualiFile(R) Decision
Campbell, Dennis; Martinez-Jerez, F. Asis; Tufano, Peter; Ekins, Emily McClintockCaso HBS-208029-EFinanzasThe "Central Bank" series analyzes the use of information and product design for managing the counterparty risk of newly acquired customers. Central Bank, a mid-sized regional U.S. bank, was attempting to grow its customer base by increasing the number of new checking accounts. Like many banks, Central saw checking accounts as an important tool for customer acquisition and loyalty-building. However, the bank realized that the aggressive pursuit o...Desde 8,20 €
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Central Bank: The ChexSystems(SM) QualiFile(R) Decision, Teaching Note
Campbell, Dennis; Martinez-Jerez, F. Asis; Tufano, PeterNota del Instructor HBS-208038-EFinanzasTeaching Note for [208029].Desde 0,00 €
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Professors Sven Larson and Kenneth Carpenter (E)
Heskett, James L.; Johannessen, Tor Askild AaseCaso HBS-908412-EProf. Kenneth Carpenter has received word that he has inadvertently offended one of his students. He is pondering a possible response.Desde 5,74 €
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Key Elements for Excellence in Classroom Cases and Teaching Notes
Austin, James E.; Heskett, James L.; Bartlett, Christopher A.Caso HBS-915417-EThis document identifies the characteristics of excellent case studies and their accompanying teaching notes. The purpose is to provide guidance in preparing these educational vehicles. These guidelines were developed based on consultations with very experienced case teachers and an analysis of the elements of case studies and their teaching notes considered to be high quality by Harvard Business School faculty across departments, and on the ba...Desde 8,20 €
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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCaso HBS-104S02Contabilidad y controlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Desde 8,20 €
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Shouldice Hospital Limited B
Heskett, James L.; Hallowell, RogerCaso HBS-913405-ESupplement for case 805002Desde 8,20 €
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Shouldice Hospital B , Teaching Note
Heskett, James L.Nota del Instructor HBS-913407-ETeaching Note for 913405Desde 0,00 €
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Bancaja: Developing Customer Intelligence (B)
Martinez-Jerez, F. Asis; Miller, KatherineCaso HBS-107066-EMarketingSupplements the (A) case.Desde 5,74 €
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MercadoLibre.com, Teaching Note
Martinez-Jerez, F. AsisNota del Instructor HBS-107086-ETecnologías de la informaciónTeaching note to (106-057).Desde 0,00 €
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Henkel Iberica (A) and (B), Teaching Note
Martinez-Jerez, F. Asis; Narayanan, V.G.Nota del Instructor HBS-107078-EServicios y operacionesTeaching note to (105-023) and (105-024).Desde 0,00 €